A Study on Women’s Perception towards Usage of ATM Cards in Madurai City

  • J Duraichamy Assistant Professor & Head, Department of Commerce & Research Centre, Sourashtra College (A), Madurai, Tamil Nadu, India
  • P Ponraj Assistant Professor, Department of Commerce & Research Centre, Sourashtra College (A), Madurai, Tamil Nadu, India
Keywords: ATM cards, Bank, Indian Banking, Madurai

Abstract

Women are the major source of economic development in countries like India, now a day’s women are financially independent and equally earnable in family, society has also accepted the changes as well, at the same banking becomes digitalized every individual prefers to use plastic cards instead of cash for the transaction and shopping. ATM card is a basic instrument that helps to withdraw money and deposit money in the bank account. Every banking company offers free ATM that is debit /credit card services to their customer; the objective of the study is to find the usage perception towards women and find the purpose of using ATM cards in their day to day life. The sample size of the study is 40, SPSS 22 software is used to analyze data collected., the hypothesis of the study is valued with the help of One Way ANOVA.

Published
2021-04-01
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