Template-Type: ReDIF-Article 1.0 Author-Name: S Sakthivelu Author-Workplace-Name: Achariya Arts and Science College Author-Name: K Karthikeyan Author-Workplace-Name: SRM Institute of Science and Technology Title: Investors’ Investment Preference towards Various Investment Avenues Abstract: A combination of traditional and modern investments refers to putting money into well-known assets (such as Bank & Post office (B&PO), Insurance (I), Share Market (SM), Bonds (B), Gold & Silver (G&S), Real Estate (RE) and Mutual Funds (MF)as well as Crypto Currency (CC)) in the hope of capital appreciation, dividends, interest earnings, and an increase in the amount of the money. Alternative investment options should be compared to traditional investment options. Choosing an investing strategy in the current financial system might be challenging because there are so many options available on the financial marketSome investing options have large risks but give excellent returns, while others have low profits but very low risks. The research to identify the investors’ investment preference avenues based on balanced risk and return. Keywords: Investment, PPF, NSC, Mutual Funds Journal: ComFin Research Pages: 1-5 Volume: 11 Issue: 3 Year: 2023 Month: July DOI: 10.34293/commerce.v11i3.6192 File-URL: http://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6192 File-Format: text/html File-URL: https://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6192/5889 File-Format: Application/pdf Handle: RePEc:acg:comfin:v:11:y:2023:i:3:p:1-5 Template-Type: ReDIF-Article 1.0 Author-Name: T Anitha Author-Workplace-Name: Government Arts College, Tiruppur Author-Name: N Maliqjan Author-Workplace-Name: Government Arts College, Tiruppur Title: Brand Preference towards Cement Industry Abstract: Cement is one of the important building component used worldwide and it has become a brand in its own right. Cement was first invented by the Egyptians. It was later reinvented by the Greeks and Romans sand and heated limestone were used to create lime, which was then mixed coarser stones to make mortar. The aim of the paper is to find out the factors influencing the buying behavior of consumer, awareness level of consumer, brand preference, problem faced by consumer and their satisfaction level. The study concludes the majority of consumer preferring the quality of the cement, Consumer satisfaction helps to increase brand equity. The major problem faced by the consumer is to find preferable brand of cement and its non availability of cement. Keywords: Brand Preference, Cement, Satisfaction Level of the Consumer Journal: ComFin Research Pages: 6-10 Volume: 11 Issue: 3 Year: 2023 Month: July DOI: 10.34293/commerce.v11i3.6276 File-URL: http://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6276 File-Format: text/html File-URL: https://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6276/5890 File-Format: Application/pdf Handle: RePEc:acg:comfin:v:11:y:2023:i:3:p:6-10 Template-Type: ReDIF-Article 1.0 Author-Name: M Ramalakshmi Author-Workplace-Name: Rani Anna Government College for Women Author-Name: V Darling Selvi Author-Workplace-Name: Rani Anna Government College for Women Title: Validity Matters in the Customer Satisfaction towards Online Purchase Abstract: The primary goal of a business is to offer product and services that best serve their consumer needs. A business which fulfills the customer needs with satisfaction very well is more successful than its competitors as satisfied buyers tend to make a repetitive purchase. In this study the researcher used factor analysis tool with the help of SPSS-20 software. The data has been collected from both primary as well as secondary sources. For the purpose of collecting primary data, a detailed questionnaire was framed. Journals, books, magazines, newspapers and relevant websites constitute the secondary sources of data collection. The researcher has taken 124 members as sample who are purchasing through online in Tirunelveli city. The findings of the study is that more over the consumers satisfied with online shopping compared to offline shopping. But facing some difficulties. Keywords: Satisfaction, Needs, Primary, Online, Compared, Difficulties Journal: ComFin Research Pages: 11-13 Volume: 11 Issue: 3 Year: 2023 Month: July DOI: 10.34293/commerce.v11i3.6379 File-URL: http://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6379 File-Format: text/html File-URL: https://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6379/5891 File-Format: Application/pdf Handle: RePEc:acg:comfin:v:11:y:2023:i:3:p:11-13 Template-Type: ReDIF-Article 1.0 Author-Name: N Kavitha Author-Workplace-Name: KPR College of Arts Science and Research Author-Name: G Saran Author-Workplace-Name: KPR College of Arts Science and Research Author-Name: G Vignesh Ram Author-Workplace-Name: KPR College of Arts Science and Research Title: Factors Influencing Consumer Buying Behaviour in Modern Era Abstract: Consumer behavior refers to the buying attitude of the buyer at the time of purchasing the product. A seller to be succeeded in his business must analyze the consumer behavior. Analyzing consumer behavior is alone will not lead for the success the seller must also analyze by what factors the consumer’s buying behavior is influenced. This study is made to bring out the factors which indulge the consumers to buy a product. This study also brings into light the about the buyer’s black box model which helps the buyers to analyze the consumers decision making process. This paper brings into vision about the various factors in a detailed view by using the secondary data. This is a descriptive study which helps us to understand the buyer’s attitude, tastes and preferences. Keywords: Consumer, Buying Behavior, Decision Making, Factors Influencing, Buyer’s Black Box, Consumer Decision Making, Buyer’s Attitude Journal: ComFin Research Pages: 14-19 Volume: 11 Issue: 3 Year: 2023 Month: July DOI: 10.34293/commerce.v11i3.6476 File-URL: http://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6476 File-Format: text/html File-URL: https://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6476/5892 File-Format: Application/pdf Handle: RePEc:acg:comfin:v:11:y:2023:i:3:p:14-19 Template-Type: ReDIF-Article 1.0 Author-Name: A Anusuya Author-Workplace-Name: Rani Anna Government College for Women Author-Name: V Darling Selvi Author-Workplace-Name: Rani Anna Government College for Women Title: Do Demographic Variables Dominate the Awareness of Consumer Rights: An Analytical Purview Abstract: Consumer rights are the rights given to a consumer to protect them from unethical malpractices and unfair trade practices. The main objective of this study was to test the formulated hypotheses. Thus, the hypotheses were formulated that there is no relationship between gender, marital status, age, educational qualification, sources of awareness and level of awareness of consumer rights. For the purpose of this study the primary data from 150 respondents is collected by using convenient sampling method. Chi-square test have been used to test the hypotheses. As a result of chi-square test, except marital status all are significant with level of awareness towards consumer rights. Gender has significant with level of awareness towards consumer rights. Age, Educational qualification and Sources of awareness have highly significant with level of awareness towards consumer rights. Keywords: Consumer Awareness, Consumer Rights, Consumer Protection Journal: ComFin Research Pages: 20-25 Volume: 11 Issue: 3 Year: 2023 Month: July DOI: 10.34293/commerce.v11i3.6381 File-URL: http://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6381 File-Format: text/html File-URL: https://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6381/5893 File-Format: Application/pdf Handle: RePEc:acg:comfin:v:11:y:2023:i:3:p:20-25 Template-Type: ReDIF-Article 1.0 Author-Name: K R Srinivasan Author-Workplace-Name: Sourashtra College Author-Name: J Duraichamy Author-Workplace-Name: Sourashtra College Title: A Study on Customer Satisfaction Towards Electronic Banking Services and Products Offered by Nationalised Banks in Madurai City Abstract: In modern era electronic devices offers a wide level of services in customer’s door steps. Electronic banking services are the opportunity for entrepreneurs and small sellers. The main purpose of this study is to know the level of satisfaction towards electronic banking services offered by nationalized banks in Madurai city and to know the factors that affects usage of electronic services and products. The study was descriptive in nature and data gathered through questionnaires and document analysis. In order to achieve the objective, mixed use of sampling techniques has been used, sample size was (n=135), data collected with the help of structured questionnaire. Open source software has been used to derive statistical inference. Keywords: E-Banking Services, Products, Customer Satisfaction, Level of Satisfaction, Nationalized Banks Journal: ComFin Research Pages: 26-29 Volume: 11 Issue: 3 Year: 2023 Month: July DOI: 10.34293/commerce.v11i3.6501 File-URL: http://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6501 File-Format: text/html File-URL: https://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6501/6086 File-Format: Application/pdf Handle: RePEc:acg:comfin:v:11:y:2023:i:3:p:26-29