Template-Type: ReDIF-Article 1.0
Author-Name: K. Karthikeyan
Author-Workplace-Name: Saranathan College of Engineering
Author-Name: B. Vithaki
Author-Workplace-Name: Saranathan College of Engineering
Author-Name: A. Ruban Rajesh
Author-Workplace-Name: Saranathan College of Engineering
Title: A Study on Influence of Social Media on Online Buying Decision with Special Reference to Management Students at Tiruchirapalli City
Abstract: In this research paper, an attempt has been made to study the effectiveness of social media on online shopping decisions among the consumer. Effectiveness here denotes the impact of social media advertising on the purchase decision of the consumer. Anna University affiliated in Tiruchirappalli City-Tamilnadu. The objective of the study is to identify which consumers are mostly influenced by online purchasing, reasons that trigger consumers to purchase online and types of social media that are mostly used by the consumer in Trichy.
Keywords: Consumer Buying Decision, Social Media, Effectiveness, Online Shopping
Journal: Shanlax International Journal of Management
Pages: 52-60
Volume: 6
Issue: 3
Year: 2019
Month: January
File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/300/197
File-Format: Application/pdf
Handle: RePEc:acg:managt:v:6:y:2019:i:3:p:52-60

Template-Type: ReDIF-Article 1.0
Author-Name: Thangamani
Author-Workplace-Name: National Defence Academy, Pune
Title: Impact of Branding on Consumer Behaviour
Abstract: Liberalization, globalization and privatization policies have not only improved the global position of the Indian economy but also affected the demographic trends, lifestyle and culture of the people by the various brands and its performance. The main objective of the study is to analyse the impact of branding on consumer behavior and its effect on the domestic industry. Brand holds a great importance in consumer’s life. Consumer’s choose brands and trust them the way they trust their friends and family members to avoid uncertainty and quality related issues. Fashion industry of the country has advanced tremendously in the recent years. The increasing use of fashion goods and the emerging market has attracted foreign as well as local brands to provide services to its customers. All data and result based on literature is collected from mainly books, journal, articles, and online material.
Keywords: brand, consumer behavior, domestic industry
Journal: Shanlax International Journal of Management
Pages: 74-79
Volume: 6
Issue: 3
Year: 2019
Month: January
File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/299/205
File-Format: Application/pdf
Handle: RePEc:acg:managt:v:6:y:2019:i:3:p:74-79