Template-Type: ReDIF-Article 1.0 Author-Name: T Velmurugan Author-Workplace-Name: DMI - St. Eugene University Author-Name: T Marirajan Author-Workplace-Name: MOSA University Author-Name: V Gayathri Author-Workplace-Name: DMI - St. Eugene University Title: A Study on the Effectiveness of Conflict Management in the Private Retail Sector, in Copperbelt Province Abstract: Background: Conflict management is a process of limiting the negative aspects of conflict and increasing positive aspects of the conflict. It is for this purpose that this study is designed to examine the strategies involved in conflict management in the workplace, and in particular, the private retail sector in Copperbelt Area.; Methods: The study was done from the beginning of 2016. The methodology used for this study quantitative method using questionnaires, interviews, and observations, while secondary data generated from official documentations. The study considered a total of 50 respondents from the three retail industries in Copperbelt, respectively.; Results: Having studied the opinions of the various stakeholders as far as this research is concerned, it is stated that conflict management systems have proved to be otherwise effective, further resulting in directing employee energies towards the achievement of organizational goals and objectives. 74% of respondents accounted for positive responses recorded as being effective, whereas 26% recorded as a negative response.; Conclusion: The study recommended that Organizations should be enlightened about conflict management processes at the time of incorporation to clearly understand measures to be taken when the need arises. Keywords: Conflict Management, Conflict Resolution, Employee Conflict, Positive Conflicts Journal: Shanlax International Journal of Management Pages: 1-6 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3330 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3330 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3330/2873 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:1-6 Template-Type: ReDIF-Article 1.0 Author-Name: Barkha Agrawal Author-Workplace-Name: IPS Academy, Indore Author-Name: Neha Sahu Author-Workplace-Name: IPS Academy, Indore Title: Cause-related Marketing: A Trade-off between Marketers and Consumers Abstract: The current market scenario is capricious, which makes it difficult to predict the buying intention of the customers. Even marketing practitioners are also facing difficulty in differentiating their products and services from others in an increasingly challenging business environment. This dynamism of market place generates the need for new practices. To compete with this unpredictable environment, cause-related marketing has emerged as a booming planned promotional means to satisfy the societal and ethical urge of the community. Cause-related marketing is a promotional movement of an organization wherein the charitable and communal cause is certified for brand marketing, in association with its products and services as a package. This paper is an attempt to design effective cause-related marketing strategies to compete in an uncertain environment. The analysis using statistical procedures of SPSS version 20 is done based on data of 178 consumers. Prospecting factors are identified with the help of factor analysis, which is further signified with the help of a t-test. Among those significant factors, the most prominent factor impacting buying intention is identified through hierarchical regression. The findings of this study will provide a strong base to the marketers in making decisions while designing their cause-related marketing stratagems to make cause-related marketing campaigns more operative and successful. The study concludes that management should concentrate on social cause while being concerned with the company’s bottom line. The author also put forward the research directions intended to facilitate scholars to further progress the assimilation of premeditated promotion and cause related marketing. Keywords: Cause-Related Marketing, Buying Intention, Cause Importance, Proximity, Brand Cause Association, Corporate Motive Journal: Shanlax International Journal of Management Pages: 7-12 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3356 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3356 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3356/2878 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:7-12 Template-Type: ReDIF-Article 1.0 Author-Name: S Antony Sibi Author-Workplace-Name: DMI St. Eugene University Author-Name: S Antony Lucia Merin Author-Workplace-Name: DMI St. Eugene University Title: An Investigation on Accounting Information System, Zambia Abstract: This study and research are to know how accounting is done in a private school, the type of accounting system being used, and its effectiveness, accounts being the recording of financial transactions is necessary to be handled well. The goal of this study is to understand how the private education sector organizes a set of manual and computerized accounting methods, procedures, and controls established to gather, record, classify, analyze, summarize, interpret and present accurate and timely financial data used. This case study gives detail on the computer and manual accounting systems and the perception of accountants on the accounting system used in private institutions. This research study highlights how private education institutions keep systematic records of financial transactions to find out the type of payment system is used, how the school protects its business if its insured, how it utilizes the operational profits, and how effective is the accounting system. This will be analyzed by a structured questionnaire that will comprise closed-ended and open-ended questions to collect the primary data from the respondents who are residing in Lusaka. Keywords: Accounting, Accounting System, Computer, Private Education Journal: Shanlax International Journal of Management Pages: 13-20 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3364 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3364 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3364/2879 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:13-20 Template-Type: ReDIF-Article 1.0 Author-Name: Prateek Khanna Author-Workplace-Name: Shambhunath Group of Institutions Author-Name: Mayank Malviya Author-Workplace-Name: Shambhunath Group of Institutions Title: Identification of Success Factors for Mirzapur Web Series Abstract: With the emergence of web series in the Indian market, there has been increasing in the viewership among youth. This study focuses on the statistical technique using the factor analysis on constructing the success factors of the Mirzapur web series. The data were collected using a survey questionnaire, and the methodologies used were descriptive statistics and factor analysis. SPSS 20 was used to perform for statistical analysis of the data. The target age group respondents for this study were 18-35 years of age. The results showed some factors were successfully constructed using factor analysis and identifying the success factors of the Mirzapur web series; which is series surrounded with Kaleen bhaiya character, violence, politics, and aggression was the factor why this Mirzapur web series was a great hit, web series like Mirzapur are the future of entertainment industries, availability of the internet and low cost, reflecting the real culture of Mirzapur, language used in the web series similar to the language used in Mirzapur. There are currently more than 500 million people in India, who are online, and it will expand in the future as people are accepting the Internet as a medium for entertainment. This study helps entertainment industries, especially for the upcoming web series. Keywords: Entertainment, Factor analysis, Internet, Mirzapur, Social Media, Web Series Journal: Shanlax International Journal of Management Pages: 21-27 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3351 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3351 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3351/2880 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:21-27 Template-Type: ReDIF-Article 1.0 Author-Name: A Ananda Kumar Author-Workplace-Name: DMI - St. Eugene University Author-Name: R Sakthivel Author-Workplace-Name: DMI - St. Eugene University Title: Launching of a New Product with the Co-Branding Strategy: A Case Study of Indian Brands Abstract: In recent years, the practice of co-branding has attracted a large number of research scholars and practitioners. Many of the researchers are also done their research articles with branding or co-branding. Commonly co-branding deals with the combination of two or more brands into a single product. Where co-branding is concerned with a marketing plan to associate with multiple brand names in a single product. The researcher discussed the general classification of brand associations. The paper reveals two classifications of the statements. The first is to form the general classification of Co-branding. The second aims of this paper are to promote the model of co-branding. The paper is also dealing with analyzing the theories of brand association and brand extension. The paper discussed, along with various case studies of co-branding of products and services. Keywords: brand extension, brand association, co-branding, products and services Journal: Shanlax International Journal of Management Pages: 34-39 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3365 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3365 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3365/2881 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:28-33 Template-Type: ReDIF-Article 1.0 Author-Name: Rohit Kenge Author-Workplace-Name: Sandip University Author-Name: Zafar Khan Author-Workplace-Name: Sandip University Title: A Research Study on the ERP System Implementation and Current Trends in ERP Abstract: The ERP archive found from long back years may be in 1970, and it had been initiated with the aim of business processes integration. The Gartner Group coined the name ERP, and it had implemented at the start of the year 1990. Software firms such as SAP had initiated to deploy ERP at the start of the 1990s. SAP further delivered the R/3 version in the year 1992. The SAP R/3 had been equipped with the addition of customer-server hardware construction to work on many stages at a time. The year 2000 had seen the solution over the problem of Y2K by all major ERP software system providers. Over the last 10 years, the ERP software market has to spread immensely with service providers are catering business-wide application with a complete range of application and functions. This paper tried to study the detailed ERP system implementation process and current trends in ERP software. Further, we found out some problems or gaps in an ERP system application process and tried to answer it with proposed solutions. We conclude this study as an ERP system integrates all the functions in an organization like finance, marketing, manufacturing, and human resource with an advance real-time data collection, processing, and communication with very fast speed and allowing the organization for a quick decision on the real-time issues to control the complete business process day today. Keywords: ERP Implementation, Data-Cloud, 3D-Printing, Digital Marketing, AI Journal: Shanlax International Journal of Management Pages: 34-39 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3395 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3395 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3395/2882 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:34-39 Template-Type: ReDIF-Article 1.0 Author-Name: B Subha Author-Workplace-Name: Kristu Jayanti College Title: Social Media Advertisement and its Effect in Sales Prediction - An Analysis Abstract: Social Media Advertising plays a vital role in today’s business. It helps marketers to build relationships with their customers and increase sales. Marketers are using social media to advertise their products and generate sales. Social networking sites such as YouTube, Facebook, and Instagram are essential in today’s competitive business for boosting the sales of the firm. This study aims to predict the impact of social media advertising on sales of a company. The purpose of this paper is to build a linear regression model that predicts sales based on money spent on YouTube advertisements. The data is analyzed using the R open-source software program for statistical analysis. The R is a powerful programming tool that can represent the dataset graphically concerning different parameters, and it also uses different packages available. The result of this research shows that YouTube advertising is a better predictor of company sales. Keywords: Social Media, YouTube Advertisement, Sales, Linear Regression Model, Prediction, Advertising Budget Journal: Shanlax International Journal of Management Pages: 40-44 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3263 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3263 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3263/2883 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:40-44 Template-Type: ReDIF-Article 1.0 Author-Name: Sindhu Shantha Nair Author-Workplace-Name: Christ University Author-Name: Smritika S Prem Title: A Framework for Mixed-method Research Abstract: This article presents the basics of mixed-method research as a distinct methodology that uses both quantitative and qualitative research methods to create empirical research. The method of this study is a review. Through a substantive review, this paper explains the basic idea of a mixed method approach. The article identifies the main components of the mixed-method approach, provides examples, and describes how to conduct mixed-method research. A quantitative study involves collecting, identifying, and analyzing data. A qualitative study uses interviews or focus groups. An integration of both approaches helps a better understanding of the issue. This study brings out the role of mixed-method research to assess further approaches in future research practices. The combination of qualitative and quantitative research will enable a broader reach in empirical studies. Keywords: Mixed-Method, Quantitative Study, Qualitative Method, Framework Journal: Shanlax International Journal of Management Pages: 45-53 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3220 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3220 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3220/2884 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:45-53 Template-Type: ReDIF-Article 1.0 Author-Name: Prajakta R Mantri Author-Workplace-Name: Shri Ramdeobaba College of Engineering and Management Author-Name: Bhakti Tiwari Author-Workplace-Name: Shri Ramdeobaba College of Engineering and Management Author-Name: CA Prashant Chhajer Author-Workplace-Name: Shri Ramdeobaba College of Engineering and Management Title: Covid 19: An Invisible Destroyer of the Economy Paving way to Atmanirbhar Bharat Abstract: The Covid-19 pandemic, that has hit the entire world hard enough to make it shiver, was reported first in the city of Wuhan, China. From first ever official report in December 2019, the virus has rapidly captured the entire world. The impact of which is far more brutal than initially anticipated by all. When the entire world is still fighting the initial hit of Covid-19, the clouds of the virus hitting with its second wave have started to make rounds. Thus, it is crucial to look into the details about how it has affected us so far and take inputs to prepare for the next wave, if it is inevitable. The article is an insight on the impact of novel coronavirus on Indian Economy. During the course of the article, we have discussed about India’s role in global supply chain, its dependence on China and to certain extent the role of China in global trade while covering the sectors that are severely impacted and others that are striving to create an opportunity from this pandemic. We incorporated the expectations of the major players in the Indian market and opinions from around the globe on this pandemic. The Atmanirbhar Campaign launched by the Indian Government as an initiative to make India self-reliant in the post covid-19 period, is covered towards the end. Keywords: Covid-19, Indian Economy, Sector-Wise Impact, Atmanirbhar, Black Swan, Indian Stock Market Journal: Shanlax International Journal of Management Pages: 54-71 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3310 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3310 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3310/2885 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:54-71 Template-Type: ReDIF-Article 1.0 Author-Name: C Vijai Author-Workplace-Name: St. Peter’s Institute of Higher Education and Research Author-Name: D Joyce Author-Workplace-Name: St. Peter’s Institute of Higher Education and Research Title: Cloud-Based E-Governance in India Abstract: In the current digital world, the Internet is changing our lives in terms of the way we work, learn, and interact. Cloud Computing has a platform for sharing resources that include infrastructures, software, applications; the cloud is the best way to integrate all departments using e-Governance and business. Many Governments facing critical challenges to maintain pending, unattended documents, reported to the authority, document proof of the statement, law, and order unable to solve over the year. Cloud-based e-governance plays a vital role in solve these issues helping to e-governance services. Citizens easily access government services and provide transparent activities with the help of cloud e-governance applications. This paper discusses cloud computing and cloud-based e-governance in India and to adopt cloud computing in e-Governance applications, challenges and also extended to the usage of cloud-based e-governance. Keywords: Cloud Computing Services, ITC, India, E-Governance, Cloud Based E-Governance Journal: Shanlax International Journal of Management Pages: 72-78 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3334 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3334 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3334/2886 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:72-78 Template-Type: ReDIF-Article 1.0 Author-Name: A Margaret Divya Author-Workplace-Name: Lady Doak College Author-Name: Nandhinidevi Author-Workplace-Name: Lady Doak College Title: A Study on Passengers Satisfaction towards Indian Railway Services (With Special Reference to Madurai City) Abstract: India is one of the largest countries in terms of geographical size, which requires efficient means for long-distance transportation. Public transport, being the primary mode of transport, remains a powerful yardstick to measure the overall development of a nation. Among the various modes of transport, Railways are one of the biggest modes of passenger transport in the world. The Railway passenger services face long term competitive threats from airlines, luxury buses, personalized transport, and improved public transport. To compete with other modes of transport, it is inevitable for railways to accelerate the growth of passenger’s origination. It is essential for the railway authorities to know the opinion of the passengers regarding the services offered to them to make future policies and provisions. Having this drive in mind, the researchers have undertaken a study about the services provided by the Indian Railways along with its objectives to analyze the passengers’ preferences, satisfaction, limitations, and perceptions towards the same. Every aspect related to railway services like ticket availability, quality of travel, employee behavior, safety, timing, and other relevant aspects is analyzed at different levels of the research. As passenger satisfaction is chosen to be the concept for this research, elements that allow passengers to feel satisfied with offered services are also mentioned in the theoretical part. The scope of this project is limited to passengers of Madurai city. Keywords: Earmarking, Reservation, Amenities, Obviating, Pantry Car, Luggage Rack Journal: Shanlax International Journal of Management Pages: 79-84 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3336 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3336 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3336/2887 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:79-84 Template-Type: ReDIF-Article 1.0 Author-Name: Thilini Nadeesha Senavirathne Author-Workplace-Name: University of Jaffna Author-Name: V Kumaradeepan Author-Workplace-Name: University of Jaffna Title: The Relationship between Product Quality and Purchase Intention on Women’s Skin Care Products in Sri Lanka, with Special Reference to Anuradhapura District Abstract: Most women liked to keep their appearance in superb condition, and not enough consideration was given to the harm and dangerous effects being made to the body and the person. The problem was the basis for the research. This study attempted to gain knowledge about product quality towards purchase intention on Women’s skin care products in Sri Lanka with special reference to Anuradhapura District. Based on the literature review, the study found out that most of the product quality was strongly related to purchasing intention procedure. This research was an exploratory type of research with a qualitative prospective, and the population of the study consisted of above 15 years old women of the Anuradhapura District. Data collection has been undertaken as an anonymous survey for a week. Randomly selected the lady customers who use beauty products and attend to beauty centers located in Anuradhapura District. A total of 150 questionnaires were distributed to female cosmetic consumers aged between 15-65. Statistical package for social science (SPSS) 16.0 are used for statistical analysis, and the survey analyzed descriptively using tables, frequencies, and percentages. The research results showed a positive and significant relationship between product quality and purchase intention on women’s skin care products in Sri Lanka. Further suggestions were provided by the researcher. Keywords: Purchase Intention, Product Quality, Relationship, Beauty, Skin Care Products Journal: Shanlax International Journal of Management Pages: 85-89 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3314 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3314 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3314/2888 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:85-89 Template-Type: ReDIF-Article 1.0 Author-Name: M Seema Author-Workplace-Name: Amity Global Business School Author-Name: Imran Hameed Khan Author-Workplace-Name: Higher College of Technology, Muscat Title: A Study on Indian and Omani Business Management Undergraduate Students Attitude towards Business Ethics Abstract: The study examines the differences in the attitude of Indian and Omani Undergraduate Business Studies students towards business ethics about gender, parents’ occupation, and nationality. The pre-validated scale of Attitudes towards Business Ethics Questionnaire (ATBEQ) has been used as a measurement instrument. The primary data has been collected from 237 respondents using the convenience sampling technique. Factor analysis revealed seven factors consisting of 21 variables. The study found significant differences in attitudes towards business ethics about gender, nationality, and parents’ occupation. Keywords: Business Ethics, ATBEQ, Business Students, Attitudes, India, Oman Journal: Shanlax International Journal of Management Pages: 90-102 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3426 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3426 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3426/2889 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:90-102 Template-Type: ReDIF-Article 1.0 Author-Name: P Manoj Kiran Author-Workplace-Name: Anna University Author-Name: A Thiruchelvi Author-Workplace-Name: Anna University Title: A Study on Role of Big 5 Personality Traits on Social Ostracism Abstract: Social Ostracism is an act of isolation of individuals. This feeling of isolation induces feelings of negative emotions on humans. It causes anger, depression, and loneliness among people left out or deprived of social interaction. So it’s important to study the causes of Social Ostracism and its implications on life satisfaction. This study assesses the role of the Big five personality traits on Social Ostracism and the relationship between Social ostracism and life satisfaction. This study uses a convenient sampling of data of 113 individuals, both male and female. The study finds that there exists a significant relationship between personality traits and Social ostracism. Also, there exists a relation between personality traits and life satisfaction. Social Ostracism hurts life satisfaction. Keywords: Extraversion, Agreeableness, Neuroticism, Conscientiousness, Openness, Big Five Personality Traits, Social Ostracism, Life Satisfaction Journal: Shanlax International Journal of Management Pages: 103-107 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3430 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3430 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3430/2890 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:103-107 Template-Type: ReDIF-Article 1.0 Author-Name: G Vinayamoorthi Author-Workplace-Name: Alagappa University Author-Name: M Thirupathi Author-Workplace-Name: Alagappa University Title: Consumer’s Adoption of Digital Wallets With Special Reference to Bangalore City Abstract: The role of technology in human life playing a crucial role in the present scenario in this globe. People are very fast to adopt technological things for the better convenience of their life and made simple. This study reveals how the people are adopting mobile wallet payment systems and the benefits of mobile wallet payments; it also finds out how the customers are comfortable with mobile wallets, perceptions, preferences, and reasons for using mobile wallet payment systems. Keywords: Mobile Wallet, Digital Payments, Technology Journal: Shanlax International Journal of Management Pages: 108-113 Volume: 8 Issue: 2 Year: 2020 Month: October DOI: 10.34293/management.v8i2.3429 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3429 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3429/2891 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:108-113