Template-Type: ReDIF-Article 1.0 Author-Name: K M Abilash Author-Workplace-Name: Muscat College Author-Name: Nitha Mary Siju Author-Workplace-Name: Muscat College Title: Telecommuting: An Empirical Study on Job Performance, Job Satisfaction and Employees Commitment during Pandemic Circumstances Abstract: Telecommuting can assist various organizations in complying with any ordinance during pandemic situations. This study investigates the link of adopting telecommuting in the organization during the crucial situation and how it enables the employee to perform, satisfy, committed to working with full effectiveness. Additionally, this research elicits other factors such as employee engagement and how it bolsters the job autonomy of individuals to control or shape professional dynamics connected with responsibility and the environment. The researcher has employed descriptive statistics, coefficient of correlation and one sample t-test method to analyze data, and the result indicated which shows a good relationship between employee commitment and job satisfaction during the adoption of telecommuting method in an organization. Also observed from the study, telecommuting can abreast routine work and official meetings during the current situations. It is also recommended that employees should ensure the work environment properly before adopt with telecommuting method. Keywords: Telecommuting, Job Satisfaction, Pandemic, Job Autonomy, Job performance Journal: Shanlax International Journal of Management Pages: 1-10 Volume: 8 Issue: 3 Year: 2021 Month: January DOI: 10.34293/management.v8i3.3547 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3547 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3547/3013 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2021:i:3:p:1-10 Template-Type: ReDIF-Article 1.0 Author-Name: Poojaa Gokarna Author-Workplace-Name: Narsee Monjee Institute of Management Studies Title: Study of Customer Engagement through Emotional Branding Abstract: Purpose: This qualitative research-based study in India looks to uncover the elements that drive customer engagement towards a brand. The backdrop is a prominent use of Emotional branding as a tool for driving customer engagement. The premise of conducting this study is to identify the drivers of customer engagement, along with its implication on the marketing scenario in India. Methodology: It is a Qualitative exploration conducted through semi-structured in-depth interviews of 32 respondents and the transcripts were analyzed to identify the major themes that convene. The themes were further used to build a conceptual framework based on the data available. Findings: A conceptual framework has been developed revolving around the antecedents and consequences of Emotional Branding, which transmits into customer engagement. Also, obstacles to the engagement process have been discussed. Implications: This qualitative study brought forth various constructs that give rise to customer engagement and, in turn, brand loyalty. This paper helped me understand how customers can be engaged at an emotional level and uncover a major marketing tool for brand managers. Originality: With existing researches based on quantitative methodology, the originality of this research lies in developing qualitative research for emotional branding and discussing the opportunities for customer engagement in the Indian context. Keywords: Emotional branding, Brand attachment, Brand loyalty, Brand love, Customer engagement Journal: Shanlax International Journal of Management Pages: 11-20 Volume: 8 Issue: 3 Year: 2021 Month: January DOI: 10.34293/management.v8i3.3455 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3455 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3455/3014 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2021:i:3:p:11-20 Template-Type: ReDIF-Article 1.0 Author-Name: Shivi Srivastava Author-Workplace-Name: University of Allahabad Title: An Analysis on Human Resource Management Practices and Job Satisfaction with Special Reference to IT Company Abstract: The job satisfaction of employees signifies one of the furthermost multifaceted zones fronting nowadays executives when it talks about handling their workers. The human resource department should focus on promoting job satisfaction. Till individuals and every single company release not all of the effort to discover the specific difficulties which touch not only their gratification but the complete performance, it will develop loads of trouble. The specific study is regarding the Human Resource Management Practices and job satisfaction with special reference to IT Company. The study was undertaken at SDITS: Software Development & Website Designing Company in Lucknow. The worker of the company was the target populace chosen for this work. The pilot study presented numerous aids to know the circumstances and to confirm the samples of the work. The sample frame for work was 200; for executing a pilot study, the investigator took a quantity of 5% of the sample frame, a size of 25. It displayed the response as 95% belongs to a specific category. So the investigator has taken S as 95% and T as 5%. The level of confidence reserved is 95%; thus, the Z value is 1.96. If Z is 95%, the E value must be 5%. Therefore, the sample size is 129. This is the descriptive research study and stratified random sampling grounded on six subdivisions like Human Resource, Finance, Labour, Quality management, Production and Research and Development for picking samples. It was marked that practically every worker was fulfilled with their effort under the assumed practices of human resources management. The specific work once more evidenced that practices of human resource management have countless character within the company to encounter their objectives. Till the company providing complete effort, each worker will confront terrible outcomes. Keywords: Job satisfaction, Practices of human resource management, Theories of job satisfaction, Job description, Health and safety, Grievance handling, Welfare activities, Quality of work life, Security Journal: Shanlax International Journal of Management Pages: 21-30 Volume: 8 Issue: 3 Year: 2021 Month: January DOI: 10.34293/management.v8i3.3479 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3479 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3479/3022 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2021:i:3:p:21-30 Template-Type: ReDIF-Article 1.0 Author-Name: Saurav Kumar Author-Workplace-Name: School of Management Sciences, Varanasi Title: The Relevance of Customer Relationship Management Strategies in Creating Customer Loyalty and Satisfaction: An Analytical Study Abstract: Customer Relationship Management (CRM) is significantly regarded in the market for existing, likewise, current customers. This paper inspected the effect of client relationship management (CRM) components on consumer loyalty and satisfaction. A fair CRM (customer relationship the board) program that helps the association satisfy the customer, the investigation study would examine uncommon systems and methods for setting up effective CRM to satisfy the customers. The inspiration for driving the examination was to check the sufficiency of customer relationship Management (CRM) in holding and satisfying customers. The investigation utilized quantitative methodology and base on 100 respondents. Multiple Regression and ANOVA are utilized to look at the relationship between the factors. In this investigation, we center around these issues that are carrying noteworthiness to more raised level experts in an affiliation: is there an association between CRM with shopper dedication and Indian affiliations? With appropriate verifiable assessment, the hypotheses delineated in this examination are affirmed and the results show a certain high association among the components considered for the examination. The connected writing exhibits a critical relationship among compelling CRM, consumer loyalty and consumer satisfaction. The examiner reasoned that CRM is assuming a significant part in expanding the pie piece; it upgrades efficiency, prevalent worker’s assurance in the mean. Simultaneously, it improves the inside and out client information and higher consumer loyalty to improved client unwaveringness organization will likewise have the unmistakable data that what are their clients, what are their needs, and what will make them more fulfilled. The examination trusted is one of a kind and no exploration has been done to gauge the impact of client relationship management in upgrading client reliability and consumer loyalty. Keywords: Customer relationship management (CRM), Customer satisfaction, Customer loyalty, Globalization, ANOVA Journal: Shanlax International Journal of Management Pages: 31-36 Volume: 8 Issue: 3 Year: 2021 Month: January DOI: 10.34293/management.v8i3.3587 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3587 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3587/3015 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2021:i:3:p:31-36 Template-Type: ReDIF-Article 1.0 Author-Name: C Vijai Author-Workplace-Name: St. Peter’s Institute of Higher Education and Research Author-Name: P Nivetha Author-Workplace-Name: St. Peter’s Institute of Higher Education and Research Title: A Study of Stress Complications among Employees during Covid-19 Pandemic Special References to Chennai City Abstract: Nowadays, stress is a common word used in day-to-day life. With the spread of the coronavirus, many states have issued stay-at-home orders. Many companies have mandated that employees work from home to help stop the spread of COVID-19 between members of your staff with other employees and their families. This research finds out employee work from home stress complicates during Covid-19 Lockdown. The primary data were collected through structured questionnaires from 454 respondents using Google form. The majority was 45% of the respondents are male, 43% of the respondents are 21-30 years age group, 40% of the respondents are Diploma/ITI qualified, 35% of the respondents are Rs. 20,001 to Rs. 30,000 income group,% of the respondents are not feeling stressing in accepting all works, 47% of the respondents are not accepted lockdown increase work pressure, majority of the respondents are not doing work from home and it is found that the majority of respondents employed in the private sector and the majority of respondents do not accept normal working days better than this lockdown. Data were processed and analyzed by the Statistical Package for social science. A chi-square test was used to investigate the level of association among variables at the significance level of p<0.05. This study to find out the stress complication among employees during COVID -19 special references to Chennai City. Keywords: Stress, COVID-19, Work from home, Employee perception, Work life balance, Workplace stress Journal: Shanlax International Journal of Management Pages: 37-45 Volume: 8 Issue: 3 Year: 2021 Month: January DOI: 10.34293/management.v8i3.3371 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3371 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3371/3017 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2021:i:3:p:37-45 Template-Type: ReDIF-Article 1.0 Author-Name: D Poorani Author-Workplace-Name: RAAK Arts and Science College Author-Name: J Vidhiya Author-Workplace-Name: Government Arts and Science College Author-Name: Santhosini Author-Workplace-Name: Annamalai University Title: A Study on Opportunities and Challenges of Digital Marketing Abstract: Digital Marketing has emerged as extra well-known after the involvement of modern technologies in businesses. It has completely changed the historic advertising methods and compelled marketers to remain linked with their buyers or clients by using the net for promoting their products and services. Since the emergence of social media, industrial advertising teachers and entrepreneurs have additionally been intrigued by the influence of such media on the discipline. As social media lookup in the industrial marketing discipline has been of growing interest, this lookup tries to the challenges and possibilities in social media. This research offers some of the options to overcome the problems and analyzing the satisfactory method in a present-day scenario in the discipline and suggests directions for future development. Keywords: Digital marketing, Customer, Advertising, Strategy, Challenges Journal: Shanlax International Journal of Management Pages: 46-53 Volume: 8 Issue: 3 Year: 2021 Month: January DOI: 10.34293/management.v8i3.3427 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3427 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3427/3018 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2021:i:3:p:46-53 Template-Type: ReDIF-Article 1.0 Author-Name: S Gajashree Author-Workplace-Name: SRM Valliammai Engineering College Author-Name: J Anand Author-Workplace-Name: SRM Valliammai Engineering College Title: A Study on the Impact of Social Media on Consumer Buying Behaviour of Mobile Phones in Chennai Abstract: This paper aims to investigate the impact of social media on consumer buying behavior. The primary purpose of this research is to identify the effect of social media on consumer buying decisions. Social Media have given many opportunities to consumers in adapting to different aspects of life. Facebook, Twitter and Instagram have played significant roles in expanding consumer’s online purchases. This paper aims to know which consumers are mostly influenced by the online purchase of mobile through social media and the kinds of social media that are employed mainly by consumers in Chennai. The research carried out primary research methods and questionnaire to investigate the impact of social media sites on the user’s changing behavior who aim to purchase online. The target of the research is to elucidate why, when, and the way social media has impacted on the consumer decision process. The theoretical framework rests on the literature of the consumer decision-making process, social media, and previous studies relating to social media marketing. The quantitative research method is tailored to the aim of this research. The empirical data was gathered by sending out an opinion poll to individuals. The study explains how individuals are attending processing and selecting the knowledge on social media before a sale. The findings indicate that individuals pursue an active role in information search on social media comparing to mass media. Yet, information exposure is selective and subjective during knowledge search. Results show that social media usage influences consumer satisfaction within the stages of data search and alternative evaluation, with happiness getting amplified. The consumer moves along the method towards the ultimate purchase decision and post-purchase evaluation. Keywords: Social media, Consumer, Buying behaviour, Marketing, Online opportunities, Mobile phone, Decision, Perception Journal: Shanlax International Journal of Management Pages: 54-59 Volume: 8 Issue: 3 Year: 2021 Month: January DOI: 10.34293/management.v8i3.3427 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3574 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3574/3019 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2021:i:3:p:54-59 Template-Type: ReDIF-Article 1.0 Author-Name: S B Sathiya Moorthi Author-Workplace-Name: Sacred Heart College of Arts and Science Title: Corporate Performance Measurement Tool via Economic Value Added Abstract: Execution estimation matters in the present complicated business field independent of the sort, nature, and volume variety in business. On the off chance that the consequence of the exhibition estimation turns out badly because of the broken or erroneous determination of tool(s), at that point, the all-out cycle will refute in due time henceforth an endeavor to assess Economic Value Added (EVA) as an option in contrast to conventional execution measure. For the most part, it is accepted that EVA is intended for giant organizations and is the best exhibition measure. The potential favorable circumstances, openings and constraints of utilizing EVA as an exhibition estimation instrument are examined to energize the clients/perusers to consolidate EVA with their present arrangement to receive the likely rewards from it. Keywords: Economic Value Added, Corporate Performance Journal: Shanlax International Journal of Management Pages: 60-65 Volume: 8 Issue: 3 Year: 2021 Month: January DOI: 10.34293/management.v8i3.3576 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3576 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3576/3020 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2021:i:3:p:60-65 Template-Type: ReDIF-Article 1.0 Author-Name: Adil Ellikkal Author-Workplace-Name: Alagappa Institute of Management Author-Name: S Rajamohan Author-Workplace-Name: Alagappa Institute of Management Title: Students Intention towards Entrepreneurship as a Career among Final Year Engineering Students in Puducherry Abstract: Purpose: The purpose of this paper is to study the intention of students towards entrepreneurship as a career choice. This paper aims to determine the impact of various factors on entrepreneurial intention among final year engineering students. Design / Methodology / Approach: A structured questionnaire was administered to 120 final year engineering students in Pondicherry. The data is obtained analyzed using a logistic regression model. The relationship between the significant factors was also examined using the chi-square test. Findings: The authors find from the estimation of this paper shows that different entrepreneurial factors like family, environment and curriculum are not creating any impact on student’s entrepreneurial intention. Thus our education system needs to provide better habitat for creating new entrepreneurs. Originality / Value: This paper presents an interesting viewpoint on the intention of students towards starting a new business. Students were not getting proper entrepreneurial education in colleges and universities. All the data collected was original. Keywords: Entrepreneurship education, Entrepreneurial intention, Career choice Journal: Shanlax International Journal of Management Pages: 66-73 Volume: 8 Issue: 3 Year: 2021 Month: January DOI: 10.34293/management.v8i3.3559 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3559 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3559/3021 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2021:i:3:p:66-73 Template-Type: ReDIF-Article 1.0 Author-Name: R.M. Gayathri Author-Workplace-Name: SRM Valliammai Engineering College Author-Name: J Anand Author-Workplace-Name: SRM Valliammai Engineering College Title: A Study on Quality of Work from Home among the Women Employees at Information Technology Companies in Chennai Abstract: This paper deals with the Research Topic, “A Study on Quality of Work from Home among the Women Employees at IT Companies in Chennai.” This study aims to investigate the effectiveness of women employees who were working the IT Companies. For exploring the result, various responses to compensation have been taken into consideration for measuring their effectiveness. And for reaching the objective of this study, a questionnaire survey and data have been collected from 52 respondents working in IT Companies in and around Chennai. This study has been made to discover the professional and personal challenges and enhancers for work from home amongst women through a survey of IT Companies in Chennai. The main challenges in life were found to be extended working hours, travel time between home from the workplace and participation in additional jobs and assignments. In personal life, the principal stresses were guilty of not requiring the care of self and elders reception. Social media interaction was found to be a stress buster for many women. Most women and prefer flexible timing and supportive spouse, family and friends as well as environmental conductivities for work at the office. Keywords: Quality of work life, Work culture, Behaviour, Attitude, Working environment, Welfare measure, Perception Journal: Shanlax International Journal of Management Pages: 74-78 Volume: 8 Issue: 3 Year: 2021 Month: January DOI: 10.34293/management.v8i3.3579 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3579 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3579/3023 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2021:i:3:p:74-78 Template-Type: ReDIF-Article 1.0 Author-Name: P Nivetha Author-Workplace-Name: Alagappa Institute of Management Author-Name: S Sudhamathi Author-Workplace-Name: Alagappa Institute of Management Title: Survival Strategies for Businesses during Covid-19 Lockdown Abstract: The COVID-19 pestilence is a sharp admonition that pandemics have existed before and will keep on happening later on, as other only here and there happening fiascoes. Regardless of whether we are frail to evade the appearance of hurtful infections, we should plan to hose their consequences for human progress. All through the world, the most recent pestilence has had genuine financial impacts, and it doesn’t seem like each country would be unaffected. In addition to the fact that this has financial ramifications; quite a bit of society is affected, which has added to extraordinary movements in how organizations act and how buyers act. Many anticipated issues with getting to the administration, notwithstanding, for example, regulatory difficulties and qualification challenges. We additionally test take-up rates and market dependability results for advances contrasted with awards based activities utilizing exploratory change. Keywords: COVID-19, Businesses act, Bureaucratic hassles, Business resilience effects Journal: Shanlax International Journal of Management Pages: 79-82 Volume: 8 Issue: 3 Year: 2021 Month: January DOI: 10.34293/management.v8i3.3663 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3663 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3663/3048 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2021:i:3:p:79-82 Template-Type: ReDIF-Article 1.0 Author-Name: G Shivaraj Author-Workplace-Name: Madurai Kamaraj University Title: A Study on the Digitalized Human Resources (HR) Practices in Digitalized Business Era in India Abstract: In organizations across the world, the speed of advanced change is affecting issues connected with labour force enhancement, ability change, up-skilling and re-skilling, preparing, and resource development. These worries lie at the core of Human Resource Management (HRM) and require an adjustment in the customary working of HR groups. HRM in the advanced time defies difficulties on two fronts one, making organization measures computerized and information driven and two, changing the labour force and ways work is done in the organization. In straightforward speak, HR works today cover a wide dispatch from system plan to accomplish a dexterous labour force to representative engagement and health rehearses. Beforehand, HRM was restricted to utility and paper serious capacities, for example, recruitment, preparing, and finance organization. Digitalization in HRM is the utilization of advanced innovation for the everyday implementation of an assortment of HR measures from recruitment to authority management. HR managers should reshape their usefulness and make the ideal advanced methodology to upgrade the representative organization relationship. The initial step is to define a reasonable ultimate objective that is, the thing that the key inspirations are moulding the digitalization technique. Truth be told, the robotization of useless cycles can standardize shortcomings and destabilize the organization. This is the reason distinguishing key organization factors while planning the digitalization procedure ought to be a first concern for HR managers. Organizations in most Indian businesses currently utilize organized information and innovation for dynamic and worker assessments dependent on ongoing input, intra-authoritative changes, and outside pressing factors. This is especially significant in a consistently changing and serious environment as is India’s. Hence, the current study has been framed with the purpose to give an outline on the digitalized Human Resources (HR) practices in digitalized business era in India and the study is descriptive secondary data based one. Keywords: Digital technology, Digital strategy, Recruitment to leadership management, Structured data, Real-time feedback, Competitive environment, Employee assessments Journal: Shanlax International Journal of Management Pages: 83-89 Volume: 8 Issue: 3 Year: 2021 Month: January DOI: 10.34293/management.v8i3.3560 File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3560 File-Format: text/html File-URL: http://www.shanlaxjournals.in/journals/index.php/management/article/view/3560/3024 File-Format: Application/pdf Handle: RePEc:acg:managt:v:8:y:2021:i:3:p:83-89