Template-Type: ReDIF-Article 1.0
Author-Name: N Nagarathinam 
Author-Workplace-Name: Sudharsan College of Arts & Science
Title: Digital Marketing - An Overview
Abstract: Digital marketing involves promoting products and services using various digital channels to reach consumers at the right time through their preferred channel. Digital Marketing facility opens several new golden opportunities to market out different kinds of goods & services of various industries. Local businesses can be easily converted into global by just developing and hosting website into the web servers. Any business can pick up an appropriate e-Marketing business model from the list of B2B, B2C, and C2C etc. e-Marketing also referred to as digital marketing, i-marketing, web-marketing, online marketing or internet marketing is the marketing of goods & services or services over the Internet. Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't - typically in real time. As Indian consumers turned to the Internet to tap into this explosion, Internet commerce has become an important business initiative. Organizations have become more serious about their Internet operations witnessing a sharp rise in online retailing activity. In this article the digital marketing is explained in nutshell with Indian and Tamil Nadu context, pros, cons and recent trends in digital marketing.
Keywords: Digital marketing, types of online marketing, biggest digital marketing, trends, Challenges, Advantages and disadvantages  
Journal: Shanlax International Journal of Commerce
Pages: 96-100
Volume: 5
Issue: S1
Year: 2017
Month: April
Handle: RePEc:acg:sijcom:v:5:y:2017:i:S1:p:96-100