ComFin Research

A Study on Buyer’s Behaviour Towards Next Gen Home Products with Special Reference to Erode District

2024-04-04T07:18:24+00:00

This study delves into the intricacies of buyer behavior concerning Next Gen Home Products in Erode District, India, with the aim of assessing consumer awareness and understanding of these innovative products and identifying key factors influencing purchase decisions. Employing a descriptive research design, the study utilized a sample size of 119 respondents from diverse occupational backgrounds through stratified random sampling. Statistical tools such as frequency analysis, descriptive statistics, ANOVA analysis, and correlation analysis were employed for data analysis. The findings of the study reveal that consumer awareness of Next Gen Home Products is highest for factors such as ‘Comprehension of Home Systems Controlled Remotely’ and ‘Familiarity with Automated Environmental Control Systems,’ while ‘Familiarity with Intelligent Home Technology’ ranks lowest. Factors significantly influencing buyer decisions include ‘Endorsements from Personal Contacts’ and ‘Influence of Online Consumer Feedback,’ followed by ‘Product Design and Visual Appeal’ and ‘Customer Support Quality.’ Notably, a positive correlation exists between consumer awareness and purchasing factors. Age, educational qualification, occupation, and gender were also found to influence consumer behavior. Based on these findings, several suggestions are proposed, including educational initiatives to enhance consumer awareness, leveraging personal contacts and online feedback, focusing on product design, improving customer support quality, emphasizing long-term savings benefits, and effectively communicating cost-effectiveness. In conclusion, this study provides valuable insights for businesses and policymakers in Erode District to align their strategies with consumer preferences in the Next Gen Home Products market. By implementing these suggestions, companies can improve their market performance and enhance the adoption of innovative home solutions in the region.

Awareness on Multiple Online Transaction Methods in Small Scale Industries Bangalore

2024-04-04T07:18:24+00:00

This study investigates the awareness and utilization of various online transaction methods among small-scale industries in Bangalore. Results show widespread adoption of online transactions, with all respondents using such methods. A significant proportion demonstrated awareness of multiple transaction options likely NEFT, RTGS, UPI, IMPS majority conducting of transactions online. While some methods like UPI and banking cards enjoy high awareness, others like NACH and AePS require targeted promotion. Overall, the findings suggest a positive trend in the adoption of online transaction methods among small-scale industries in Bangalore, highlighting areas for further education and promotion efforts.

Unveiling Micro Entrepreneurs’ Insights on Mudra Scheme in Karnataka

2024-04-04T07:18:24+00:00

In light of the Indian government’s increasing efforts to foster entrepreneurship among its youth through various financial supports and schemes, it is now an opportune moment to assess the efficacy of initiatives aimed at promoting entrepreneurship in the country. This study seeks to elucidate the perspectives of micro-entrepreneurs regarding the support provided by the Mudra Schemes for the advancement of Micro, Small, and Medium Enterprises (MSMEs).This Micro Units Development and Refinance Agency (MUDRA) scheme in Karnataka has proven to be vital force in supporting micro entrepreneurs, addressing their financial needs and fostering economic growth. This study, based on primary and secondary data, explores the perceptions of micro entrepreneur who have benefited from Mudra loans. The scheme’s components, Shishu, Kishore and Tarun – cater to various financial needs from initial business expenses to expansion and renovation. The analysis of micro entrepreneurs perspectives identify the sentiments towards the MUDRA scheme, and contribution to micro business growth, pubic awareness, processing time and willingness to recommend others. However challenges in availing MUDRA loans and certain aspects of the terms and conditions will be identified as areas for improvement.

Neuromarketing Insights Enhanced by Artificial Intelligence

2024-04-04T07:18:25+00:00

The intersection of neuromarketing and artificial intelligence is examined in this research, along with the significant implications for transforming marketing tactics. By using neuroscience methods to identify subconscious reactions to marketing stimuli, neuromarketing sheds light on consumer behaviour. The integration of AI enhances neuromarketing research by effectively analysing neurodata and detecting significant patterns. When combined, they allow for marketing initiatives that are emotionally compelling, targeted, and personalised. However, ethical issues pertaining to bias in AI algorithms, customer privacy, and societal ramifications need to be taken into account. Businesses must adopt this multidisciplinary strategy if they want to stay ahead in the increasingly competitive market. This study advocates for responsible and ethical use in marketing practices while highlighting the transformational potential of utilising AI technologies with neuroscience findings.

Role and Responsibilities of Customer Relationship Management in India: Features, Skills, Constituencies and Strategies

2024-04-04T07:18:25+00:00

Customer Relationship Management (CMR) is a strategic approach aimed at strengthening relationships with customers while simultaneously cutting costs and improving productivity and profitability in company. CRM emerged in the early 1970s when businesses saw the need of shifting their focus from products to customers. The birth of CRM was a result of this attentive perception. Establishing and maintaining this kind of interaction with clients may be challenging and relies on the methodical and flexible implementation or integration of a CRM system. Once achieved, it is the most effective approach to handle consumers. Customers experience appreciation via self-satisfaction and loyalty, leading to stronger relationships with suppliers and ultimately boosting company. A CRM system is used for managing current clients and attracting new ones. The procedure begins with identifying a client and entering all relevant facts into the CRM system, commonly known as an ‘Opportunity of Business’. The Sales and Field staff strategically follow up with clients to turn them into successful deals. Customer connection Management techniques have provided a fresh perspective for suppliers and customers to maintain a strong business connection by meeting each other’s purchasing and selling requirements.

Positioning for Success: An Analysis of Marketing Strategies used by Private Schools in Coimbatore, India

2024-05-06T10:59:13+00:00

The marketing techniques used by private schools in Coimbatore, India, are examined in this study. Private schools are using more marketing strategies to draw students as the focus on parental choice in education grows. The study looks at the particular components of the marketing mix that these schools use, such as place (distribution channels, school location), pricing (fee structure, scholarships), and product (curriculum, facilities) and promotion (advertising, open houses). The effectiveness of these tactics in influencing parental choice of school and decision-making is examined in this study. A combination of surveys, interviews, and focus groups with parents, school administrators, and marketing staff will probably be used in the study process. The results will help to clarify the competitive marketing environment of Coimbatore’s private education sector and offer insightful guidance to school directors looking to maximize their marketing expenditures.

Evolution of E-Commerce Logistics: Global Trends and Implementations

2024-05-14T09:45:35+00:00

E-commerce has revolutionized the way businesses operate and consumers shop, leading to a surge in online shopping and placing immense pressure on logistics providers and retailers to optimize their operations. The evolution of e-commerce logistics has become a critical factor in determining the success or failure of businesses in the digital age. The impact of e-commerce on logistics is multifaceted, encompassing various aspects such as supply chain management, transportation, warehousing, last-mile delivery, and reverse logistics. Traditional logistics models have proven inadequate in addressing the unique challenges posed by the business-to-consumer (B2C) e-commerce landscape, necessitating the development of sophisticated order fulfilment systems and the optimization of transportation networks to ensure timely and cost-effective delivery. One of the significant challenges faced by e-commerce logistics is the complexity of managing a vast number of individual orders and delivering them promptly to consumers. Unlike traditional retail, where bulk shipments are sent to stores, e-commerce requires the processing and delivery of countless parcels directly to customers’ doorsteps. This has necessitated the development of sophisticated order fulfillment systems and the optimization of transportation networks to ensure timely and cost-effective delivery. Another key aspect of e-commerce logistics is the need for seamless integration between various stakeholders, including retailers, suppliers, logistics providers, and technology platforms. Effective collaboration and data sharing among these entities are crucial for ensuring end-to-end visibility, enabling real-time tracking, and facilitating efficient decision-making throughout the supply chain. The rise of e-commerce has also led to the emergence of new business models and innovative logistics solutions, such as the proliferation of third-party logistics providers (3PLs) specializing in e-commerce fulfilment, the adoption of advanced technologies such as automation and robotics in warehousing operations, and the exploration of alternative last-mile delivery methods like drones and autonomous vehicles.

Assessment of the Factors Affecting Rural Households Savings: The Case of Wolaita Sodo Zuriya District, Wolaita Zone, Southern Region Ethiopia

2024-05-14T09:59:46+00:00

With a 95% response rate, the study’s primary goal was to evaluate the factors affecting rural households in Sodo Zuriya Woreda of Wolaita Sodo Zone, SNNP Regional State, out of the estimated 208,595 total households. To do this, a multistage sampling method was used to generate survey data from 384 sampled households using a structured questionnaire administered in-person. The study’s descriptive frequency data, which were obtained using SPSS 20. Version, indicate that 78.4% of sample households overall had saved at the time of the survey, with 51.8% of them doing so in cash and 38.5% doing so in official financial institutions. Multi-variable logistic regression analysis’s findings indicate that women are less likely than men to save money; married couples save more than single people do; farm size can have a significant and positive impact on rural households’ ability to save money; households with larger land plots save more money overall; and there is a highly significant negative overall effect of formal financial institution distance on savings. These results lead to the conclusion that the aforementioned study area parameters affect households’ savings practices in one way or another. Based on these results, financial institutions should offer saving services by opening outlets & sub-branches reasonably close to rural families’ residences in order to encourage rural households’ savings and increase agricultural output through income diversification.

Impact of Foreign Direct Investment on the Indian Telecom Sector: An Analysis

2024-05-14T10:12:11+00:00

This study examines the profound impact of Foreign Direct Investment (FDI) on the Indian telecom sector, offering insight into the sector’s evolution and opportunities. In recent years, FDI has played a pivotal role in transforming the Indian telecom landscape, contributing to both economic and technological advancements. From an economic perspective, FDI has significantly bolstered the financial health of telecom companies by infusing capital for network expansion and infrastructure development. This has translated into improved connectivity, greater market reach, and competitive pricing, benefiting the Indian consumer base. Additionally, FDI has spurred job creation and economic growth, positioning the telecom sector as a vital contributor to India’s economic development. Technologically, FDI has facilitated the adoption of cutting-edge telecommunications technologies. Foreign investors have brought in expertise and resources, accelerating the deployment of 4G and 5G networks, broadband penetration, and the proliferation of digital services. This technological progress has positioned India as a formidable player in the global telecommunications arena. This study underscores the transformative role of FDI in the Indian telecom sector, emphasizing its economic and technological benefits. It serves as a valuable resource for stakeholders, policymakers, and researchers seeking to understand the intricate dynamics of FDI in one of India’s most critical industries.

A Comparative Study of Global Accounting and Indian Accounting

2024-05-14T10:17:06+00:00

Accounting is a tool to quantify all economic and business transactions in terms of money. The economic and non-economic transactions are measured and compared from year to year and country to country with the help of accounting only. Hence, accounting is a backbone of evidence to identify the strength and weakness of any sector of the country. The accounting systems vary from country to country depending upon the nature of the business. The ancient accounting system has a narrow concept which has been followed within a country. Later in the ancient international trade, business tractions were based on the barter system. The traders followed informal accounting records for their business transactions, before the industrial revolution. Due to the industrial revolution (1760) there was mass production in the textile industries, steam
industries, and iron industries. The huge volume of production led to changes in the field of accounting. The spread of the industrial revolution across Europe, hence it requires a common accounting system among the European countries. The expansion of the volume of economic and business transactions gives the necessity of a globally accepted accounting system. Moreover, in the international trade, all countries around the world are involved in both imports and exports. Hence, the international accounting system is required to know the accuracy of global business transaction. India has its own accounting system which is based on the Indian Companies Act, 1956, later the Indian Companies Act, amended, 2013. The Indian Accounting Standard is applicable only to India, which is framed for Indian companies located in India. If any Indian
Companies located outside India have to follow the International Accounting standards.

The Global Business Growth, impeding headwinds: Resilience of Indian Economy and transition to circular economy

2024-05-23T06:35:02+00:00

The global economy is on the threshold of witnessing greater uncertainties and uneven development in the face of Russia-Ukraine war, China’s zero covid policy and a deep hole in the pockets of developing economies due to burgeoning oil bills and the in-built resilient nature of Indian economy to bounce back given its past record and switch over to renewable energy resources by augmenting renewable source of energy by tapping into green hydrogen.