ComFin Research

A Study on the Effectiveness of Teamwork on Job Performance among Information Technology Employees

2026-08-04T09:45:23+00:00

Teamwork plays an important role in improving a firm’s productivity and performance, especially in the IT sector which requires coordination, sharing of knowledge, and effective problem-solving skills. The main aim of this study is to examine the effectiveness of teamwork on employee performance in the IT sector. The study focuses on effective communication, mutual trust, and support which influence employee efficiency. The study adopted a quantitative approach, in which a structured questionnaire was used to collect data from IT employees. A sample of 50 employees working in different IT firms was selected for this study. The findings show that effective teamwork increases employee performance by enhancing communication among members. It also shows a positive relationship between teamwork, employee productivity, and efficiency. Organisations which promote all these elements are likely to achieve better employee outcomes and success. Therefore, IT firms should concentrate on improving teamwork through team-building activities, leadership, and collaborative work cultures to increase employee morale and commitment.

Consumer Awareness, Rights and Protection Regarding Pharmaceutical Products: A Study in Cuddalore City

2026-07-01T11:59:14+00:00

There is a need for consumer awareness and protection within the pharmaceutical industry because of an increased number of cases of unethical business activities and a lack of awareness on the part of consumers. In this context, the present study assesses the extent of consumer awareness, rights, and protection of pharmaceutical products in Cuddalore. This study follows an empirical approach by collecting both primary and secondary information for analysis. Primary information was collected from 120 respondents using structured questionnaires and convenience sampling. The analysis involved percentage calculations and chi-square tests using the SPSS software. The results indicate that there is poor awareness of important issues such as expiry date, manufacturing details, and methods for verifying the product, and those consumers have poor awareness of their legal rights in the matter of protection laws. The study also shows a relationship between educational qualifications and levels of awareness, as well as gender differences in awareness. The conclusion indicates the inadequacy of awareness despite the presence of effective legal measures, which means that consumer awareness must be improved.

Role of HR Analytics in Improving Performance Management Systems: A Study on Performance Dashboards and Goal Achievement in Banks of Ernakulam District

2026-07-01T11:59:14+00:00

This study examines the impact of HR analytics on enhancing Performance Management Systems (PMS) in banks located in the Ernakulam district, with a focus on performance dashboards and goal achievement. In response to the increasing demands for productivity, transparency, and strategic alignment, HR analytics serves as a vital tool for data-driven decision-making. Using a descriptive research design, data were collected from HR managers, branch managers, and employees in selected public and private sector banks. The findings reveal that analytics-enabled performance dashboards significantly improve the accuracy and timeliness of performance evaluations, enhance employee accountability, and strengthen the alignment between individual and organizational goals. This study suggests extending HR analytics applications by integrating predictive and AI-based models to enable proactive performance management and real-time decision support across broader banking regions.

Transforming Lives: Impact of Financial Literacy on Empowerment of Women Employees in Cotton Industries

2026-07-01T11:59:14+00:00

Humans aspire to live a happy life with adequate financial security and continuously strive to improve their standard of living. In this context, financial literacy is especially crucial for women, particularly those employed in labor-intensive sectors such as the cotton industry. Although women have opportunities to generate income, they face challenges in managing and utilizing financial resources effectively. Income levels, saving patterns, and investment behavior vary among female employees. Earlier studies focused on budgeting and saving, neglecting investment, planning, skills, integration of factors, and socio-cultural influences on women’s financial empowerment and decisions. This study aims to fill this research gap. A descriptive research design was adopted for the study, and data were collected using a random sampling technique. Factors such as knowledge of saving methods, investment and reinvestment practices, financial planning, budgeting, financial goal setting to meet family responsibilities, prioritization of financial needs, understanding financial products, and awareness of retirement planning are examined using factor analysis. Structural Equation Modeling (SEM) was applied to assess the impact of financial literacy on the empowerment of female employees in the cotton industry. The findings suggest that improved financial literacy enhances saving habits and promotes women’s empowerment and financial independence. This study provides practical suggestions and actionable recommendations to help women manage their finances effectively for a pleasant life. It also offers valuable information that can serve as a foundation for policymakers, experts, and future researchers in this area.

A Study on Buyers Perception Towards Food Supplements in Sivaganga District

2026-07-28T04:34:29+00:00

Food supplements are highly helpful in meeting the daily needs of important nutrients that are not present in a regular and normal diet. They are also useful for maintaining body functions, increasing energy, and minimizing the risk of occurrence of chronic diseases. This study was conducted among food supplement buyers in the Sivaganga district. A descriptive research design was employed. The convenience sampling method was adopted to select 250 buyers of food supplements, and data were gathered from them using a questionnaire during October–December 2025. Percentages, means and standard deviations, t-tests, ANOVA, and correlation analysis were used to study the objectives and test the hypotheses of the study. The findings reveal that buyers of food supplements perceive that food supplements are necessary to maintain better health, are highly safe, superior in quality, have natural ingredients, fill gaps in the daily diet, increase energy, and prevent the occurrence of infections. Significant differences were observed in buyers’ perception of food supplements and their profile, namely gender, age, education, monthly income, and marital status, as t(4.134 and 4.175 for gender and marital status, respectively) and F values (5.212, 7.876, and 6.560 for age, education, and monthly income, respectively) are significant at the 1% level. Moreover, buyers’ perception of food supplements has a significant, positive, and moderate relationship with their satisfaction with them, with a correlation coefficient of 0.53. Hence, food supplements should act as an alternative to medicines, must not create any side effects, and should also enhance the physical appearance of buyers. Future research may investigate the effectiveness of the dimensions of the attitude of buyers of food supplements on their buying behavior and the factors influencing the buying behavior of buyers towards food supplements in Sivaganga district and other districts in Tamil Nadu and the state as a whole.

Influence of E-Commerce Flash Sales on Impulsive Buying Among Youth

2026-07-24T11:47:26+00:00

The rapid growth of e-commerce in India has increased the use of flash sales as a promotional strategy, often triggering impulsive purchases among young consumers. Although impulsive buying has been widely studied, limited research has examined the impact of flash sales on youth in semi-urban Indian contexts and the resulting post-purchase dissonance (PPD). This study investigates the influence of e-commerce flash sales on impulsive buying behavior among youth and its effect on post-purchase dissonance. Using primary data collected from 90 respondents aged 18–30 years in Vaikom Municipality, Kerala, the study applies
non-parametric tests, regression analysis and ranking techniques. The findings reveal that income significantly influences impulsive buying, whereas gender differences are insignificant. Impulsive buying during flash sales
significantly increases post-purchase dissonance. This study extends consumer behavior theory by linking flash sale urgency with post-purchase cognitive responses and offers practical insights for responsible e-commerce promotion strategies.