ComFin Research

Perceptions of Individual Taxpayers towards Tax Avoidance: A Case Study of Cuttack District of Odisha

Samira Patra — 2024-09-20

The primary and major source of revenue of any government is collection from the tax. The amount of tax revenue is expensed for the welfare of the public. Various provisions are laid down in the Income Tax Act, of 1961 for the levy and collection of tax. The taxpayers have to take the benefits of loopholes of the provisions for the reduction of tax burden and it is called Tax Avoidance which is a legal action. Ultimately, tax avoidance reduces the sources of revenue of the government. This paper attempts to study the perception of the individual taxpayers towards Tax Avoidance in Odisha. This study is based on both the primary and secondary sources of data. The primary data has been collected and compiled from the responses of 100 numbers of individual taxpayers. The secondary data have been collected and compiled from the various ancillary sources such as magazines, periodicals, journals, and some apparent websites. The data collected from these sources have been categorized and tabularized as per the necessities of the current study. There are various statistical and mathematical tools and techniques like the Chi-square test, percentage, trend Analysis, and Likert scale have been applied for the exploration and understanding of results. The present paper shows that a huge number of taxpayers or people are considering payment of taxes as a load in spite of the amount of tax is very less. The average perception of individual taxpayers differs significantly among different groups of the selected demographic and financial variables. The perception of individual taxpayers toward Tax Avoidance shows the adverse impact on the economic development of the country.

A Study on Micro, Small and Medium Enterprises (MSMEs) in India - Opportunities and Challenges

M Abdul Rahuman — 2024-09-20

In our country, the MSME plays a major role in the economy and social development of the country. Currently, the MSME sector contributes more strength to the development of our nation. India provides various opportunities for the entrepreneur. The MSME concentrates on skill development and creates awareness among entrepreneurs. MSMEs provide various opportunities for entrepreneurs. The banking sector offers loans and training for people in need. The labour-concentrated sector helps reduce imbalances in the region. The MSME plays a major role in all types of the sector like khadi & village industries, coir industries, etc.. The entrepreneur as well as employees gain more knowledge through the MSMEs sector.. This paper is an attempt to study the opportunities and challenges faced by micro, small, and medium enterprises in the country.

The Future of Content Marketing: Developing KPIs for Metaverse Content Marketing

Guru Daaman Shrivastava — 2024-09-20

In recent times, the Metaverse technology has gathered attention due to its futuristic capabilities. Being a relatively new concept, it is important to keep on exploring the possibilities of this technology. Content Marketing is a marketing method, which has been tried and tested by marketers and researchers since the beginning of internet. The study envisions the use of Metaverse as a platform for content marketing activities of the brands. To bring this vision into perspective, the study identifies a set of Key Performance Indicators (KPIs) that can be used to assess the performance of content marketing strategies used by marketers in the Metaverse platforms. The paper follows an analytical research approach to conceptualize the Key Performance Indicators for measuring marketing performance within the Metaverse ecosystem. By analyzing existing literature, the study extends conventional media performance metrics to develop KPIs for evaluating marketing performance inside Metaverse. The study identifies three broad KPIs namely Traffic, Engagement and Brand Awareness. In addition to this, the study also identified eight metrics specific to measuring content marketing performance inside the Metaverse. These include, Spatial Analysis, User Journey Analysis, Virtual Events Metrics, User Contribution and Creation, Time Spent, Frequency of Interaction, Community Growth and Cost Metric.

Navigating the Intersection of Input Tax Credit Restrictions and Corporate Social Responsibility in India

G Raghunandan — 2024-09-20

CSR is an important dimension of ethical and sustainable business practices, recent restrictions in the input tax credit under the GST regime pose important issues in the implementation of CSR. The article estimates the financial, operational, and reputational implications of the restrictions on ITC for the CSRs, calling on firms to adapt and innovate. They are strategies crucial for dealing with challenges concerning financial planning, prioritizing of only those initiatives with the best impact, collaboration, and advocacy can be done. Several strategic approaches can be applied by business to operate with the ITC provision on restrictions for CSR spending such as, enhanced financial planning, collaborative efforts, Innovating on CSR Approaches, Advocacy and Policy Engagement, Stakeholder Engagement and Communication, Business Strategy Integration with CSR, Diversification of Alternative Revenue Streams. Despite constraints in the regulatory environment, the commitment to CSR is very high, and it therefore brings about a positive influence on Indian society and sustainable development. The finding demonstrates that business implementing strategies for navigating ITC restrictions not only mitigate the financial strain due to ITC restrictions but also enhance operational efficacy to maintain competitive edge, improve financial health and strategic position.

Organic Food Products - A study on Consumers Perspective in Udgir Town of Maharashtra

Mohammed Imran Kazi — 2024-10-01

In the recent decade we have observed a trend of emerging concern among human beings on the planet earth towards ecology and environment. The increasing concern among humans about environment has led to the increasing demand and requirement for Eco-friendly Organic Food products in the Indian market. As awareness of environmental issues and health concerns rises, consumers increasingly seek sustainable food options that align with their values. This study examines key factors influencing consumer choices, including perceived health benefits, environmental impact, and the importance of ethical sourcing. Through survey, insights are gathered on consumer knowledge of organic certifications, pricing concerns, and the role of marketing in shaping perceptions Considering the environmental concerns this articles states that today the consumers are optimistic and have a positive attitude towards Organic Food products and consumers do prefer to buy such products even if they have to pay a premium for the same which is usually influenced by certain variables that include their perceptions about the benefits that Eco-friendly Organic Food organic food products provide, along with the societal norms and personal values moreover including their understanding towards environmental concerns. The study is concluded with certain suggestions that emphasizes on various methods to increase the consumer awareness towards Eco-friendly Organic Food products and based on sustainability encourage the Eco-friendly Food consumption pattern. The findings reveal a growing trend towards prioritizing eco-friendly products, suggesting a shift in market dynamics that could influence future agricultural practices and food production. Understanding these consumer attitudes is essential for producers and retailers aiming to meet the demand for sustainable food options and to promote a healthier planet.

Investors Decision making Behaviour in Insurance Investment Preference

S Sakthivelu — 2024-10-01

This study focuses on understanding investors’ decision-making behavior in the context of insurance investment avenues. It employs the Flinder’s Decision Making Questionnaire, based on the decisional conflict model proposed by Irving Janis and Leon Mann in 1979. The questionnaire comprises 31 items that assess six dimensions of decision-making behavior: Vigilance, Hyper Vigilance, Defensive Avoidance, Procrastination or Postponement, Buck-Passing, and Rationalization. This study examines how these six dimensions influence investors’ decisions regarding insurance investment preferences. The objective is to analyze the patterns of investors’ decision-making behavior and their impact on investment choices in the insurance sector.

Does Social Media Content Quality and Engagement Influence Consumer Satisfaction in the Apparel Industry?

K Princy Hebshibha — 2024-10-01

This study examines the influence of social media marketing on consumer satisfaction in the apparel industry, with a focus on key factors such as engagement and content quality. The rapid growth of social media has reshaped the way consumers interact with brands, making it essential to understand how these platforms influence consumer behavior. The research problem centers on determining the impact of social media engagement and the quality of social media content on consumer satisfaction. The study aims to explore these relationships and provide insights into effective social media marketing strategies for apparel brands. Using a descriptive research design, the study was conducted in Coimbatore district with a sample size of 139 respondents identified through convenience sampling. Data was collected using structured questionnaires, and relevant statistical tools, including ANOVA, Correlation Analysis, and Multiple Linear Regression, were used to analyze the data. The findings reveal that frequent interaction with brands and engaging visual content are key drivers of consumer satisfaction. Findings of the study reveals that social media marketing plays a crucial role in shaping consumer behavior in the apparel industry, and brands must refine their strategies to meet consumer needs and enhance satisfaction through consistent, high-quality content.