SWOT Analysis of Maruti Suzuki

Abstract

The Indian automotive industry is unique and it is different from the automobile industry in the rest of the world. Prior to the liberalisation era Car market like all categories in India witnessed sluggish growth. Hindustan Motors and Premier Automobiles were the only major companies offering passenger cars to Indian consumers for a long time. Only the mega rich could afford to import latest cars from the global market. Ambassador designed based on 1950s model Morris Oxford was the largest selling car. The cars were manufactured at the West Bengal plant and they were driven to various destinations across the country. It is not a brand new car in a real sense as someone has already driven the car close to six hundred miles. Another model Premier Padmini is based on an old Fiat model. Hindustan Motors and Premier Limited could not be solely blamed for this complacency. The licensing era made it difficult for these companies to import state of art technology from global leaders.