Emerging Trends in Life Insurance Marketing in India

  • S Irulappan Vice Principal, Associate Professor & Head, Department of Commerce, Madurai Kamaraj University College, Madurai
Keywords: Life Insurance, policyholders, insurable risks, General insurance, Fire insurance, Social insurance

Abstract

The Life insurance industry in India dates back to 1818, when a British firm Oriental Life Insurance Company opened its office in Kolkota. By mid 1950s, 154 Indian insurers, 16 foreign insurers, and 75 provident societies were operating in the country. In 1956, the management of these companies was taken over by the government of India. Life Insurance Corporation of India was formed in 1956 through the LIC Act, 1956.

Published
2013-06-28
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How to Cite
Irulappan, S. (2013). Emerging Trends in Life Insurance Marketing in India. Shanlax International Journal of Economics, 1(3), 34-39. Retrieved from https://shanlaxjournals.in/journals/index.php/economics/article/view/1578
Issue
Vol 1 No 3 (2013)
Section
Article
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