Customer’s Satisfaction on ING Vysya Life Insurance Company PVT Ltd Policies in Coimbatore City – An Empirical Analysis

Abstract

The risks and uncertainties of man have been increasing day by day in the modern world. Along with the changes, the significance of insurance also has increased. Insurance has become an inseparable part of human life. The business strategies of the ING Vysya are innovative products, smart marketing and aggressive distribution which have enabled fledgling the ING vysya company to sign up the customers faster than expected, to retain the positions and to stand competition with other private insurance companies. With this background the study was carried out with the objectives of examining the socio-economic profile of the customers holding ING vysya life insurance policy and to study the satisfaction of the customers regarding the services rendered by the ING vysya life insurance company. The Study was based on primary data collected with the help of well-structured and pre-tested interview schedule, administered to 50 customers in Coimbatore City. The analysis used simple percentage, chi-square test and Garrett ranking techniques. The study found that majority of the customers was satisfied with the service given by the ING vysya. The study suggested that the insurance company should come out with innovative cover to fulfill the insurance needs of each and every person.