An Analysis of Preference of Organic Food Products by the Consumer in Theni District, Tamilnadu

Abstract

In this competitive World, Organic food plays important role in Consumer Preference Level. Today’s people are given more importance to their health more than money. There is several Organic companies providing food products; in this study, they commonly take Organic food products. The consumers who get Preference on Organic products started to buy and utilising their regular Consumption. This stimulates the research to know - why the Consumers Preference Level on the Organic foods. Which factors influence Consumers Preference Level?