Consumer Perception towards Cashless Economy with Special Reference to  Unified Payments Interface (UPI)

I V Vidhya; C Prem Sankar

doi:10.34293/economics.v11i2.6068

I V Vidhya Assistant Professor, Department of Economics Sree Kerala Varma College, Thrissur, Kerala, India https://orcid.org/0009-0004-3602-1396
C Prem Sankar Professor & Head of Department, Department of Compter Science Engineering ICCS College of Engineering and Management, Thrissur, Kerala, India

DOI: https://doi.org/10.34293/economics.v11i2.6068

Keywords: Consumer Perception, Unified Payments Interface, Cashless Economy, Digital Payments, Financial Inclusion, Virtual Payment Address, NPCI

Abstract

Cashless transactions are not new to India, and there are various ways for cashless transactions available to customers. A unified Payments Interface (UPI) is one of the fastest-growing digital payment systems through which users can send and receive money through a Virtual Payment Address (VPA). In 2021, UPI processed around 39 billion transactions totaling $940 billion, equivalent to 31% of India’s GDP. The study’s main objectives are to understand the unified payment system’s (UPI) growth and its progression over the years and to know consumer awareness, perception, and satisfaction towards UPI. The researcher gathered data from both primary and secondary sources. Through an online survey process, respondents’ primary data was gathered. The sample size is 105. The secondary data were gathered from publications like books and journals and websites like https://www.npci.org.in