Pestel Analysis of Indian Passenger Car Market

  • S Ramamoorthy Associate Professor and Head, Department of Economics, NMS S Vellaichamy Nadar College, Madurai, Tamil Nadu, india
Keywords: PESTEL analysis, SWOT analysis, Political factors, Social indicators, GDP, political environment

Abstract

PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis.

Published
2016-03-16
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How to Cite
Ramamoorthy, S. (2016). Pestel Analysis of Indian Passenger Car Market. Shanlax International Journal of Economics, 4(2), 70-72. Retrieved from https://shanlaxjournals.in/journals/index.php/economics/article/view/806
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