@article{Rajasekar_Vaishnavi_2018, title={Customer Based Brand Equity for Two Wheeler: An Empirical Study in Madurai City}, volume={6}, url={https://shanlaxjournals.in/journals/index.php/economics/article/view/679}, number={2}, journal={Shanlax International Journal of Economics}, author={Rajasekar, N and Vaishnavi, S}, year={2018}, month={Mar.}, pages={83-87}