Murali, R., and K. Karthikeyan. “A Study on Visual Merchandising Techniques and Its Impact on Impulse Buying & Customer Patronage Intentions Among Young Adults of Trichirapalli City”. Shanlax International Journal of Economics, Vol. 5, no. 4, Sept. 2017, pp. 138-47, https://shanlaxjournals.in/journals/index.php/economics/article/view/739.