Byte-Sized Evolution: Navigating the Linguistic and Cultural Dynamics of Social Media

  • Lakshmi K Raghavan Research Scholar, Karpagam Academy of Higher Education, (Deemed University), Coimbatore, Tamil Nadu, India
  • D. Lourdhu Mary Assistant Professor, Department of English, Karpagam Academy of Higher Education, (Deemed University), Coimbatore, Tamil Nadu, India
Keywords: Social Media, Language, Culture, Digital, Narrative

Abstract

In the ethereal realm of social media, where the digital and the tangible collide, a linguistic and cultural metamorphosis unfolds, redefining the essence of human communication and societal dynamics. This abstract encapsulates the intricate ballet between language and culture in the vast expanse of online platforms, exploring the transformative power, paradoxes and challenges embedded in this digital world. At the linguistic crossroads, social media acts as both provocateur and preservationist. The brevity demanded by character limits births a new lexicon, where abbreviations and emojis transcend the informal to entwine with the formal. Linguistic evolution becomes a pulsating force, challenging traditional norms while offering a canvas for conciseness in an interconnected world. The influencer phenomenon adds an avant-garde layer, as online personas shape linguistic trends, creating digital subcultures that infiltrate mainstream discourse.Cultural narratives unfold through the alchemy of hashtags, becoming tools of expression and catalysts for societal change. The paradox of globalization surfaces, with social media as both a bridge and a potential bulldozer of linguistic diversity. The dominance of English and Western cultural influence raises concerns, but online communities emerge as bastions for the preservation and revitalization of endangered languages. Yet, the digital landscape is not without its pitfalls. Misinformation, like a shadow, looms large, challenging the integrity of language and the trust in societal narratives. The influencer’s power becomes a double-edged sword, fostering digital subcultures while also igniting ethical debates on cultural commodification and misinformation spread. As societal fault lines are exposed, the echo chamber effect emerges, testing social media’s potential to either unite disparate cultures or deepen existing divides. The journey through this digital linguistic and cultural landscape demands a nuanced approach—embracing innovation while safeguarding against oversimplification, misinformation and cultural appropriation.

Published
2023-12-01
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How to Cite
Raghavan, L., & Lourdhu Mary, D. (2023). Byte-Sized Evolution: Navigating the Linguistic and Cultural Dynamics of Social Media. Shanlax International Journal of English, 12(1), 22-27. https://doi.org/10.34293/english.v12i1.6873
Section
Articles