Exploring Emojis in Digital Communication among Bangladeshi Undergraduates: Private University Scenario

Abstract

This study examines the perceptions and use of emojis in digital communication among English majors in private in Bangladesh. There has been limited study on Bangladeshi private university students regarding emoji usage. This study thus investigates the impact of emojis on the development of language and communication norms, employing socio-linguistic principles and theories of digital communication. The research collected data from a cohort of one hundred and thirty-three undergraduate students attending three private universities in Dhaka, Bangladesh. The data was obtained through a quantitative methodology that involved the use of questionnaires and qualitative interviews. The results indicate a more profound comprehension of emoji interpretation and usage within the cultural and educational contexts of Bangladesh. The study contributes to sociolinguistics and digital communication studies, offering practical implications for educators, policymakers, and communication professionals in Bangladesh and beyond.