Nedumaran, G. and Saranyamani, M. 2026. Sustainable Consumer Behaviour and Adoption of Eco-Friendly Palmyrah Products: A Tourism Marketing Lensurant in SDG-12. Shanlax International Journal of Management. 13, S1-i2-Feb (Apr. 2026), 20-28. DOI:https://doi.org/10.34293/management.v13iS1-i2-Feb.10381.