Anjana, S. and Subi Mol, G. 2026. Role of Social Media Marketing in Brand Building and Customer Engagement at Srishti Innovative, Trivandrum. Shanlax International Journal of Management. 13, S1-i4-may (May 2026), 74-82. DOI:https://doi.org/10.34293/management.v13iS1-i4-may.11058.