Nirmalkumar, G., Kanagavalli, G., & Arumugam, U. (2026). Tourism Communication Failure and Visitor Risk: A Study of Influencer-Driven Destination Choice. Shanlax International Journal of Management, 13(S1-i1-Feb), 209-228. https://doi.org/10.34293/management.v13iS1-i1-Feb.10352