Adriel, J., & Jasmine Suguna, S. (2026). A Comparative Analysis of B2B and B2C Marketing Strategies for Organic Products: A Study with Special Reference to RMS Chandravathani Organic Super Stores, Thenkasi. Shanlax International Journal of Management, 13(S1-i2-May), 47-53. https://doi.org/10.34293/management.v13iS1-i1-May.10971