Syed Muthaliff, S., Vihaa Priya, L. B., & Anusha, P. (2019). A Study on Impact of Television Advertising towards the Selection of Branded Women’s Apparel with Special Reference to Consumer at Tiruchirappalli City. Shanlax International Journal of Management, 6(3), 24-35. Retrieved from https://shanlaxjournals.in/journals/index.php/management/article/view/204