Adriel, J., and S. Jasmine Suguna. 2026. “A Comparative Analysis of B2B and B2C Marketing Strategies for Organic Products: A Study With Special Reference to RMS Chandravathani Organic Super Stores, Thenkasi”. Shanlax International Journal of Management 13 (S1-i2-May), 47-53. https://doi.org/10.34293/management.v13iS1-i1-May.10971.