Amy Majella, J. and Josephine Kala, S. (2026) “Brand Awareness and Brand Perception of Ayurvedic Products: A Study with Special Reference to Pankajakasthuri Herbals India Pvt. Ltd.”, Shanlax International Journal of Management, 13(S1-i2-May), pp. 38-46. doi: 10.34293/management.v13iS1-i1-May.10899.