Seldrin Sehi, S. and Josephin Kala, S. (2026) “Impact of Digital Marketing on Buying Behaviour of Consumers in SIDCO, Thiruvananthapuram”, Shanlax International Journal of Management, 13(S1-i2-May), pp. 8-15. doi: 10.34293/management.v13iS1-i1-May.10960.