Shanju Tharun, R., and M. Adlin. “Brand Preference of Consumers Towards Consumer Durables at Vasanth & Co, Derik Junction, Nagercoil”. Shanlax International Journal of Management, Vol. 13, no. S1-i3, May 2026, pp. 97-03, doi:10.34293/management.v13iS1-i3.11020.