Jegadeesh Shiney, D., and T. Paramasivan. “Celebrity Endorsement: A Strategic Promotion Perspective in Female Skincare Products in Triuvarur District”. Shanlax International Journal of Management, Vol. 4, no. 3, Jan. 2017, pp. 78-84, https://shanlaxjournals.in/journals/index.php/management/article/view/1808.