Ashmi, L., and S. Josephin Kala. “A Study on Rural Marketing Practices at YMCA, Marthandam”. Shanlax International Journal of Management 13, no. S1-i4-may (May 14, 2026): 1-6. Accessed June 8, 2026. https://shanlaxjournals.in/journals/index.php/management/article/view/11064.