Ananda Kumar, A, and R Sakthivel. “Launching of a New Product With the Co-Branding Strategy: A Case Study of Indian Brands”. Shanlax International Journal of Management 8, no. 2 (October 1, 2020): 28-33. Accessed March 11, 2026. https://shanlaxjournals.in/journals/index.php/management/article/view/3365.