Kumar, T.S., and K Kalairaja. “A Study on Customer Relationship Management Practices in Indian Banks With Special Reference to Chennai City”. Shanlax International Journal of Management 9, no. 1 (July 1, 2021): 66-70. Accessed April 20, 2025. https://shanlaxjournals.in/journals/index.php/management/article/view/3913.