Rout, Debasish, Somabhusana Janakiballav Mishra, Ashamayee Mishra, and Vineet Mehta. “Impact of Surrogate Advertisement: An Unconventional and Revolutionary Tool of Marketers”. Shanlax International Journal of Management 9, no. 1 (July 1, 2021): 1-7. Accessed March 27, 2025. https://shanlaxjournals.in/journals/index.php/management/article/view/4098.