A Study on Customer Satisfaction Towards the Use of Ayurvedic Wellness Products with Reference to Palakkad District

Abstract

Ayurveda, a traditional system of medicine originating in India, emphasizes holistic wellness and natural remedies. Ayurvedic wellness products—including herbal supplements, oils, powders, and personal care items—have gained renewed interest as consumers increasingly seek natural alternatives to synthetic products. In Palakkad District (Kerala, India), where Ayurvedic heritage is strong, the market for wellness products is growing rapidly. Understanding customer satisfaction toward these products helps businesses and health practitioners improve quality and meet consumer expectations.