A Study on Use of Mobile Applications for Airline Ticket Booking in Rural Areas of India at Coimbatore City

Abstract

The rapid penetration of smartphones and affordable internet connectivity in India has revolutionized access to digital services, including air travel. This study explores the use of mobile applications for airline ticket booking among residents in the rural areas surrounding Coimbatore city, Tamil Nadu. While urban users readily adopt mobile technologies to book flights, rural populations face distinct challenges such as digital literacy gaps, limited awareness, and intermittent network connectivity. The research investigates patterns of usage, influences on adoption behavior, barriers encountered, and the perceived benefits of using airline booking apps. Primary data were collected through structured questionnaires administered to 250 rural respondents. Findings indicate moderate awareness but low actual usage due to trust issues, preference for travel agents, and lack of app navigation skills. Users reported advantages such as price comparison and convenience. The study recommends digital literacy programs, localized app interfaces, and improved internet infrastructure to enhance adoption.