A Study on Factors Influencing Passenger Preference towards Domestic Airlines

Abstract

The Indian aviation industry has experienced remarkable growth over the past decade due to economic liberalization, rising disposable income, and the rapid expansion of low-cost carriers such as IndiGo, Air India, and SpiceJet. In an increasingly competitive market, understanding passenger preference has become essential for airlines to sustain profitability and enhance customer retention. This study aims to identify and analyze the key factors influencing passenger preference towards domestic airlines in India. A descriptive research design was adopted, and primary data were collected from 150 domestic airline passengers using a structured questionnaire based on a five-point Likert scale. Secondary data were obtained from journals, airline websites, and government reports. Statistical tools such as percentage analysis, mean and standard deviation, chi-square test, correlation analysis, and factor analysis were applied using SPSS software for data interpretation. The findings indicate that ticket price is the most influential factor affecting airline selection, followed by punctuality and safety measures. Service quality and brand image also influence passenger decisions but to a lesser extent. The study concludes that economic and operational efficiency factors play a dominant role in shaping passenger preference.