A Study on Consumer Usage and Preference of Dairy Products in Thiruvadanai Taluk

Abstract

Milk and dairy products are widely consumed and provide significant nutritional benefits. This study examines the socio-economic and demographic factors influencing consumer preferences for dairy products in Thiruvadanai Taluk. Using systematic random sampling, 100 dairy purchasers were surveyed with a pre-tested questionnaire. Results show that product safety and flavor are the main drivers of dairy purchases, while employee attitude and store atmosphere matter least. University retail outlets ranked third as preferred sources, after supermarkets and specialty stores. Consumers bought flavored milk, buttermilk, and ice cream frequently, indicating steady demand. The findings highlight the need to enhance the quality and variety of dairy products to meet consistent consumer interest.