Digital Entrepreneurship: An Empirical Study

Abstract

Digital entrepreneurship has been identified as one of the major contributors to economic growth, employment, and innovation in the digital world. The awareness, usage, and challenges of digital entrepreneurship among entrepreneurs have been explored through the current study. For the purpose of the study, the researcher made use of the Likert scale, which consists of five points. Systematic sampling was used for the collection of primary data, where 120 samples were chosen. Chi-square tests, standard deviation, mean score, and percentage analysis have been used for the analysis of the data. According to the results, the level of knowledge and usage of digital tools is high, despite the challenges of cybersecurity threats and lack of skills.