Impact of Social Media on Micro Business Growth

Abstract

This study examines the impact of social media on the growth and performance of micro businesses in the digital era. With increasing internet penetration and affordable smartphone usage, social media platforms have become essential tools for marketing, customer engagement, and brand visibility. The research explores how micro entrepreneurs utilize platforms such as Facebook, Instagram, and WhatsApp to promote products, expand customer reach, and enhance sales. It also highlights the role of social media in reducing promotional costs, improving communication, and enabling real-time customer feedback. The findings reveal that effective social media use significantly contributes to business expansion, competitiveness, and sustainability among micro enterprises.