Consumers Awareness and Perception towards Green Products in Rasipuram Taluk

G Yuvaraj; G Periasamy

doi:10.34293/sijash.v13iS1-Nov.10422

G Yuvaraj Ph.D.Scholar (Part-Time) SSM College of Arts and Science, Komarapalayam.,Komarapalayam (Tk) Namakkal (Dt), Tamil Nadu, India
G Periasamy Assistant Professor, Head of the Department of Commerce, & Research Supervisor, SSM College of Arts and Science, Komarapalayam.,Komarapalayam (Tk) Namakkal (Dt), Tamil Nadu, India

DOI: https://doi.org/10.34293/sijash.v13iS1-Nov.10422

Keywords: Green Product, Consumer Awareness

Abstract

The present study is an attempt to investigate consumer perception and purchase intention towards green products in Rasipuram taluk. As environmental concerns have improved, popular of customers choose to purchase green products. The power of the green consumer will be develop as environmental understanding among consumers spreads and improvements are through to the environmental information presented through eco-labeling schemes, consumer groups and consumer guides.