AI Strategies in EdTech Social Media Marketing: A Study Based on Primary Data

Abstract

AI has been introduced as a significant element of new-digital marketing and is especially prominent in the fast-growing EdTech industry. AI-driven tools are becoming popular with EdTech companies that use them to improve their social media marketing plans, increase customer engagement, and provide potential learners with personalized content. This research is aimed to explore the efficacy and importance of the AI strategies in the social media marketing of EdTech. Primary data will be used in the research and it was collected in the form of a structured questionnaire survey. The study involved 100 respondents who were primarily students and users of the social media who engage with EdTech platforms. The results demonstrate that most of interviewees know about the AI-related marketing tools and react positively to the personalized recommendations, to AI-produced advertisements, and chatbot communication. The paper finds that AI is an effective marketing tool and promotes interaction among users, and thus should be considered as a key resource EdTech firms in the online education market.