A Study on Investors Perception Toward Online Trading Through Mobile Application

Abstract

The rapid growth of digital environment transformed the financial trading practice in online trading platform where the users prefer to trade through mobile based platform. The improvement of technologies such mobile trading applications, artificial intelligence, algorithmic trading tools has enhanced trading efficiency, accessibility and transparency in online trading. This study aims to examine the usage of online trading through mobile platforms and to analyze the investor perception towards the accessibility, security and impact on investment decision making among investors. The research focuses on how the investor adopting the mobile trading application and understanding the usage of real time information availability, transaction speed, cost efficiency and trust influence investors to trade in mobile. Primary data is collected from active investors through using structured questionnaires while secondary data is sourced from the journals and other resources available about mobile online trading. Statistical tools are applied to analyze investors perception, awareness about mobile online trading, satisfaction level, perceived risks and challenges involved in online mobile trading. The research paper reveals that digital technologies have positively influenced investors about mobile online trading by making awareness about barriers and improving the market access in online trading. Sometimes the risks and challenges of technical error may affect the confidence of investors. This study highlights the need of enhanced security measures and to provide more awareness about mobile-based online trading among investors in financial market.