Impact of E-Commerce Platform Usage among Women College Students in Thanjavur District

K Nithya Devi; R Amirthavarshini

doi:10.34293/sijash.v13iS2-i4-Jan.10596

K Nithya Devi Head and Assistant Professor of Commerce Bon Secours College for Women (Autonomous), Thanjavur, Tamil Nadu, India
R Amirthavarshini M.Com Student Bon Secours College for Women (Autonomous), Thanjavur, Tamil Nadu, India

DOI: https://doi.org/10.34293/sijash.v13iS2-i4-Jan.10596

Keywords: E-commerce, Women College Students, Thanjavur, Convenience Sampling

Abstract

Technology is changing the way people do business rapidly. This has led to the creation of shopping sites, which are now a big part of the modern economy. This study examines the impact of e-commerce platforms on women college students in Thanjavur district. Using convenience sampling, 150 women college students were surveyed to understand their usage patterns, preferences, and perceived benefits of e-commerce. Data was subjected to analysis using SPSS version 20. This study reveals insights into how e-commerce influences shopping habits, convenience, and decision-making among young women students. The findings suggest that e-commerce platforms significantly impact their lifestyle, offering flexibility and access to varied products, and highlight implications for marketers targeting this demographic.