E-Commerce Strategy, Approach & Implemention

Abstract

E-commerce has completely changed how consumers and organizations conduct business in the current digital era. Online retail now has more opportunities than ever before thanks to the internet's and mobile devices' explosive expansion. But an e-commerce business needs a well-thought-out plan, efficient execution, and a thorough grasp of customer behaviour to succeed. This study evaluates the utilization of e-commerce strategies and implementation across 100 New York City enterprises using a quantitative methodology. The results indicate that although the majority of organizations think their plans are flexible and have enough resources, there are issues with customer satisfaction and simplicity of implementation.