A Conceptual Study on the Initiatives of Clean India Mission

Beeny Kakkadu; R Gurumoorthy

Beeny Kakkadu Research Scholar, Department of Sociology and Social Work, Annamalai University, Chidambaram
R Gurumoorthy Associate Professor & Coordinator, Department of Sociology and Social Work, Annamalai University, Chidambaram

Keywords: Swachh Barath Mission, Clean India Mission, Health, Hygiene, Cleanliness

Abstract

The Clean India Mission is a national awareness campaign with an aim for complete elimination of open excretion from the country. In India, around 564 million people do not have access to toiletry facilities and defecate in the open living environment. Millennium development goals have given increased priority to eliminate open defecation for improving health, nutrition and productivity with a focus to develop the country. The practice of open defecation helps the infectious contingents persist in the environment and cause diseases that affect the health of the people. This review focuses on the current status and harms of open defecation, as well as the public health benefits of implementing ‘The Clean India Mission’ in India. This article discusses the achievements on Swachh Bharat Mission and identifies the existing level of awareness among the people in rural areas.