Investigating the Factors Influence Adoption of Internet Banking in Chennai: Adopters Perspective

Abstract

The remarkable boom in the usage of the internet has made all banking institutions to make use of the internet for serving their customers retain and benefits, banks delivering all financial services through an online platform through Internet Banking. The track to embrace new technology to gain an advantage in the market gives the bank a new shape called the online Bank. The increased internet usage has made banks influence over the internet to gain a competitive advantage in the sector. This paper focus on the factors that influence the adoption of internet banking by customer”. In this study, descriptive research is used. The study is conducted to obtain data on the adoption of internet banking in Chennai. The study is conducted in the Chennai region. A sample size of 100 was selected using convenience sampling. The study reveals that perceived usefulness and perceived ease of use are the key factors to influence customer adoption of Internet Banking.