An Analysis of Customer Satisfaction towards Online Shopping with Special Reference to Madurai City

  • J Akila Mary Assistant Professor & Research Scholar, Department of Commerce, Lady Doak College, Madurai, Tamil Nadu, India
  • S Benita Assistant Professor, Department of Commerce, SVN College, Madurai, Tamil Nadu, India
Keywords: Internet users, Online buying, Consumer behaviors, Buyer’s attitude, Online sellers, Customer perception


In recent days, online marketing is a great revolution in the world. Over the last decade, most business organizations are running with modern technological change. The advanced technology getting better marketing performance. In this society, retailers are devising strategies to meet out the demand of online buyers. Online retailers are studying buyer’s behavior and perception of the consumer in the field of web shopping. Therefore, we have also chosen to analyses consumer’s attitudes towards online shopping and also studying the factors influencing consumers to buy their product on the web in this busiest fast-moving world. The population selected for the research is Madurai city, and narrowed down to buyers who are using the internet to buy online, includes students, homemakers, professionals; the sample size selected for this analysis is 50, and we have used the convenience sampling technique.

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