A Study on Cosmetic Products in Madurai City

Abstract

In the twenty-first-century modern era where digitalization is swift and changing needs of fashion and trends are endemic up. There raises a sharp need for working women to focus more on beauty, and this wide concept is now under the umbrella of “Skincare”. Skincare products play an important role in this generation as girls and women also dream up being beautiful and they prefer to manifest healthy glowing skin as distinguish in all advertisements. Cosmetics products are those products or items that we use for sanitize, peeling, sunscreen lotion, serum, face Oil, chemical peeling, face mask, eye cream, toning, massaging, and moisturizing the skin. This paper endeavors to study the consumer buying behaviour of cosmetic products particularly in Madurai city. In this paper, primary data were collected, analyzed, and interpreted with the help of statistical techniques. The study shows that various factors which have a notable influence on buying Behaviour. This study is also helpful to the cosmetic companies and to understand buying habits of the consumers.