Leveraging the Metaverse for Recruitment in the it Sector - A Literature Review

  • M Lakshmi Bala Associate Professor & Head Research Advisor, Department of Business Administration, Kunthavai Naachiyaar Government Arts College for Women, Thanjavur, India
Keywords: Innovative Technologies, Recruitment, Virtual Reality, Metaverse, Virtual Environment, Talent Management

Abstract

The Information Technology (IT) sector is witnessing a notable surge in the adoption of cutting-edge technologies such as the metaverse to address recruitment challenges and attract top talent. Originating from science fiction, the concept of the metaverse has transitioned into reality, driven by advancements in virtual reality (VR), augmented reality (AR), and other immersive technologies. Its initial applications in online gaming and virtual worlds have paved the way for immersive experiences across diverse sectors, encompassing entertainment, education, healthcare, retail, and real estate. This research article aims to review existing literature and explore the potential of the metaverse in the recruitment function of IT organizations. As traditional recruitment methods encounter obstacles due to the shift towards virtual workplace models, virtual reality offers opportunities for deeper connections, enhanced candidate experiences, and broader talent pool assessments. With escalating attrition rates in the IT sector, companies are increasingly turning to metaverse applications for talent engagement, influencing every aspect of the employee life cycle. The future integration of the metaverse into recruitment holds promise for advancing comprehension and utilization of this emerging technology. Key areas such as the effectiveness of metaverse recruitment strategies, candidate experience, inclusivity, data privacy, and recruiter readiness necessitate further investigation. While incorporating the metaverse into recruitment signifies a groundbreaking shift in HRM practices within the IT sector, overcoming challenges pertaining to accessibility, data privacy, and recruiter readiness is essential to fully exploit its potential. As the metaverse reshapes how we live, work, and recruit, it offers limitless opportunities for establishing engaging digital ecosystems that connect employers and candidates on a global scale.

Published
2024-06-19
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