Changing Role of Commercial Banks – With Special Reference to Badami Taluk of Bagalakot District

Abstract

Commercial banks contribute to the financialization of savings, the transfer of funds, the creation of wealth, the creation of credit, and the financing of businesses, all of which boost the economy by increasing output, employment, and consumer spending. The banking sector’s policies and reforms have caused a significant upheaval in the Indian economy in recent years. The financial industry has seen the biggest shift, with banking services being the most impacted. In recent years, India’s commercial banking sector has seen numerous changes. The Indian economy is witnessing a shift in the role of conventional banking as banks in the country shift towards modern banking practices. It aims to offer its customers technology-based banking products and services. The current state of commercial banking is likely more complex than it has ever been. In order to remain relevant to consumer needs, the rapid development of digital capabilities, digitization, and new sources of competition, banks are being forced by changes in the sector to rethink their growth plan and innovate. Furthermore, there is a growing tendency toward financial services and banking that are customized to meet the needs of individual customers. This article aims to examine the evolving function of commercial banks in India, emerging trends in commercial banking in India, customer inclinations within the banking system, and customer contentment with the use of banking services within the research region. The survey was conducted in Badami taluk of Bagalakot district 100 respondents 50 customers of SBI and 50 customers of Canara Bank were interviewed and collected their opinions and satisfaction towards using banking services through questionnaire. This study will examine that there is a statistically significant difference in the usage of banking services and customer satisfaction among different banks. And There is a statistically significant difference in the satisfaction of different types of customers with the use of banking services in Study area.