Unraveling IT Industry Tactics: A Dual Framework Perspective

  • Amnah Zaib Student, Department of Finance & Taxation, Bharata Mata College, Thrikkakara, Edappally, Kochi, Kerala
  • Amritha M U Student, Department of Finance & Taxation, Bharata Mata College, Thrikkakara, Edappally, Kochi, Kerala
  • Subha T Assistant Professor, Department of Finance & Taxation Bharata Mata College, Thrikkakara, Edappally, Kochi, Kerala
Keywords: Information Technology (IT), PESTLE Analysis, Porter’s Five Forces Model, Global Development, Innovation Cycles

Abstract

The Information Technology (IT) sector is a pillar of contemporary economies, catalyzing innovation, encouraging connectivity, and fueling world economic growth. This research analyzes the strategic pillars of IT market dominance using Porter’s Five Forces Model and PESTLE Analysis. The study highlights the industry’s characteristic features, such as low barriers to entry, short innovation cycles and responsive strategic models, which facilitate unprecedented reaction to external threats. Through the seamless interweaving of innovation and strategic foresight, the IT industry remakes industries, drives global development and reorients economic growth patterns. The following analysis provides a complete picture of the drivers for the continued IT industry dominance and its life-changing impact on the global economy.

Published
2025-06-10
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